ANTENNA

As brands vie for consumer attention and wallet across industries, Antenna is excited to continue to provide key subscription analytics across the ever-expanding market of consumer entertainment. Today, we’re pleased to announce that we’ve extended our coverage to subscription Gaming services.

After a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July. NBCUniversal aired programming across its broadcast, cable, and digital properties — notably Peacock. Antenna data indicates that the Tokyo Olympic Games were Peacock’s largest paid Sign-up driver since launch.

Live sports can be a major driver of user acquisition for Premium SVOD services (link). Questions abound concerning the best ways to monetize sports fans and rights in the streaming world: Are sports fans willing to pay more? Will sports fans translate to loyal SVOD Subscribers? The Walt Disney Company has embraced in-app purchases on top of subscription fees — with Premier Access on Disney+ and UFC PPV Events on ESPN+.

Live sports is a foundational part of the linear TV ecosystem, but there is a great deal of uncertainty around its role in the streaming world. To help provide insight into this critical topic, ANTENNA has launched Sports SVOD coverage.