Medium Rare Content Agency

January 10, 2023 Medium Rare has made two senior content hires to bolster our blue-chip publications. Lisa Green joins as Editor in Chief of Bunnings magazine and will report to Julie Lee, Head of Content, Food & Homes. Genevra Leek will take on the role of Content Director at Qantas magazine & Travel Insider, reporting to Kirsten Galliott, Head of Content, Travel & Luxury.

December 2, 2022 Medium Rare named Large Agency of the Year at the prestigious International Content Marketing Awards 2022 Medium Rare capped off a stellar night last Friday at the prestigious International Content Marketing Awards in the UK, taking home trophies in seven hotly contested categories. Foremost among the wins was the Grand Prix award for Large Agency of the Year.

December 2, 2022 Medium Rare capped off a stellar night last Friday at the prestigious International Content Marketing Awards in the UK, taking home trophies in seven hotly contested categories. Foremost among the wins was the Grand Prix award for Large Agency of the Year. Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted from agencies around the globe.

November 28, 2022 Life’s Booming, produced by Medium Rare Content Agency for Australian Seniors, has taken home the gold for Best Branded Podcast at the 2022 Australian Podcast Awards. Hosted by James Valentine, the podcast is now into its fourth series and was up against strong competition from Shine Lawyers, Red Bull, Mamamia, The Flying Doctor and Ampol.

Share Article: November 2, 2022 We are thrilled to have taken home the major award for Agency of the Year – despite fierce competition with finalists including BMF, Mahlab, and Our Agency. We also won an additional three awards for our work with Coles, Priceline and BankSA. The Real Media Awards celebrate excellence across Australia in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy, multichannel campaigns and more.

October 11, 2022 We are pleased to announce the appointment of Sarah Macrae to the position of Head of Social. In a new role for our business, Macrae will lead social strategy and campaigns for both Medium Rare and Storyation. Macrae joins us from We Are Social where she was editorial director responsible for overseeing social strategy and editorial output for clients such as Audi, Foxtel, TikTok and Samsung.

September 8, 2022 Medium Rare has today announced leadership appointments to its specialist content agency, Storyation. The agency will be led by general manager, Andrés López-Varela, and newly appointed commercial director, Simone Aquilina, following the decision of co-founders Mimi Cullen and Lauren Quaintance to depart the business.

Share Article: We’re pleased to share that the world-class content of our teams and clients has been recognised with four wins at the 2022 Mumbrella Publish Awards, held virtually on Thursday, September 1, 2022 at a gala event in Sydney.

August 19, 2022 Medium Rare’s Fashion & Beauty team, led by Philippa Moroney, has developed and produced David Jones’ Spring/Summer 2022 campaign – Wonderworld – which runs across all of the iconic retailer’s platforms and channels, including print, digital, social, OOH, email and visual merchandising.

August 18, 2022 Officeworks is launching the first-ever issue of its free, glossy magazine this month, available in all stores nationally and online. The new brand publication is filled with 68 pages of inspiration and ideas including gift guides, art and craft activities for adults and kids, home office updates, tech advice and more.