MFour Mobile Research

When it comes to gathering consumer data, organizations will usually field a simple survey or two. But stated data doesn’t provide all of the information businesses are looking for–especially in today’s digital-first, ultra-competitive world.

MFOUR PROFILE MFour Profile: Holly Freeman, Accounting October 7, 2022 As part of our Admin team, Holly manages the day-to-day accounting functions of the company and supports other departments with any administrative needs. Outside of work, she enjoys reading DC comics, running marathons, writing, and going to Disney Parks! How would you describe what you do at MFour?

MFOUR PROFILE MFour Profile: Jenn Wang, Design Manager September 30, 2022 As a design manager, Jenn oversees design for MFour email, website, digital and print for the marketing team. When she’s not working, she enjoys playing video games, cooking, and traveling or exploring new trails with her husband and two pups. Why did you become a designer? I’ve always loved to be creative. When I was young, I used to scrapbook and eventually started making digital collages for my Xanga blog.

Study from Vistar Media and MFour shows consumer financial services preferences and details how OOH can assist brands in reaching these audiences Rewards and low interest rates are the most important factors for consumers of all ages when considering credit cards NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services...

In our increasingly digital world, data is king. Organizations leverage data for nearly everything, from improving and business operations and spend, to accelerating product development and improving product quality, to understanding market trends and – what MFour does best – analyzing customer behavior and preferences. Market research is our specialty, and we combine that with data science to help our clients evaluate and optimize their product strategies to drive sales.

MFOUR PROFILE MFour Profile: Ashley Hightower, Client Services August 30, 2022 As a Client Services Lead, Ashley Hightower oversees project management and fielding efforts within the Core/Tracker business unit in the Operations department.

Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay or other apps to complete all types of transactions online. They’re not only quick and convenient, they’re increasingly secure, and people are increasingly comfortable using them. The global mobile payment technologies market is expected to grow from $68.85 billion in 2021 to $86.91 billion in 2022, growing at a CAGR of 26.2%, and could reach $212.70 billion in 2026.

MFOUR PROFILE MFour Profile: Chris Gimenez, Sales July 29, 2022 Chris Gimenez helps the MFour sales team hit bookings targets using the support of his team along with strategic and efficient sales processes. When he’s not working, you’ll find him on the golf course or exploring Colorado with his wife Jamie. What brought you to MFour?

Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this comes as no surprise. According to eMarketer, U.S. digital ad spending will hit $239.89 billion in 2022, up 13.6% from 2021. By 2025, experts predict ad spending will surpass $300 billion and account for more than 75% of all media spending. While the ROI from advertising can be quite high, conversion rates are surprisingly low.

Advertising is an essential marketing activity that helps drive interest and demand for any product or service, and it’s critical to get the ad concept and creative right. According to a recent Facebook study, the quality of your creative determines 75% of impact, as measured by brand and ad recall.