Millennial Masters
Newsletter (Digital)
With Millennial Masters, I’m bringing together everything I’ve learned to help millennial entrepreneurs and business leaders connect and reach their full potential.
My weekly newsletter and podcast is packed with actionable insights from millennial entrepreneurs, covering strategies for growing your business, boosting productivity, and levelling up personally.
Each Sunday, I drop fresh stories and lessons through videos, podcasts, takeaways summaries and transcripts, so you can choose how you want to consume it.
And every Wednesday, I recommend top business books in the Book Club 📚, sharing key takeaways and tips you can use straight away.
The podcast and book club are free to enjoy, and there’s more for paid members! Source
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Recent Articles
Search ArticlesYour AI reports to nobody đ¤ˇđźââď¸
Getting an AI workflow working is satisfying, which is probably why itâs so easy to forget that âworkingâ today doesnât mean you can stop checking it tomorrow. Heather Baker has seen that problem from the inside. She built and sold an agency, later ran the company that acquired it to ÂŁ14m revenue, and now writes The Humans in the Loop and runs The AI Edit.
How non-technical founders should use AI and vibe coding
You can build a tech company without becoming a developer, as long as you understand enough to work properly with the people building it. Sophia Matveeva, founder of Tech for Non-Techies, learned that after raising money for her first startup and hiring a technical team. She was the CEO, but when a developer started talking about building the back end on Ruby on Rails, she realised she had no idea what he meant. Her first instinct was to learn to code.
Your next senior hire has to learn somewhere đȘ
You donât need a dramatic prediction about the death of work to see the problem. If AI helps you get more done with a smaller team, cutting payroll can be a perfectly sensible decision. The trouble arrives a few years later, when youâre hiring experienced people after giving fewer juniors the chance to learn the job. Jordan Stachini sees the incentive clearly in a creative agency.
AI delegation has a hidden bill 🧾
AI can make a task disappear surprisingly quickly. That doesn’t mean you’re finished with it. It often comes back as something somebody still has to review or correct. Models have improved, but in my experience, they still need checking. That’s why Cory Blumenfeld, the entrepreneur behind Taking My Time Back, uses a simple three-question test before handing work to AI. In this guest piece, he explains where human judgement still matters when AI is doing more of the work. 👇🏻 You still own the outcome.
AI can build it. But should you?
Konstantin Klyagin has spent more than two decades building software for other companies, and lately he’s also been fixing more of what AI helps people build. Through his agencies Redwerk and QAwerk, he sees what happens after the prototype looks convincing and real users start doing things you didn’t expect. Something that worked perfectly in a demo suddenly starts failing in ways you didn’t expect, from payments to duplicated bookings. That’s why Konstantin sees AI as a multiplier.
You don’t owe LinkedIn your whole life 👀
You can open LinkedIn most mornings and find someone telling you about the hardest day of their life. There might even be a good reason for it. Maybe the story explains a decision or gives context about the person behind the business. At the right moment, it can make someone feel less alone. But I still finish plenty of these posts wondering why I should know this about a stranger. Kamal Ellis-Hyman is a motivational speaker who has built a business around putting himself in front of people.
Work you enjoy is harder to compete with đ
â Daniel posted a Note a few weeks ago saying: âThe worst person to compete with is someone having a brilliant time. That kind of energy is annoying because it doesnât need permission.â It appeared in my feed on the same day â Rebecca Spilter published a post about building income from her fractional work, including the jobs that simply need doing even when theyâre no fun.
AI can do more of the work than I expected
When we opened our Substack Live on Friday, Cory Blumenfeld had used AI seconds earlier to help answer a potential customer while he joined the call. Joel Salinas had it running in the background, reading a client email and attachment, while Philip Hofmacher had already checked in with his AI running coach about his ultramarathon training.
Success can break the business too ☕ Zain Peer
Getting more orders sounds like the answer until the business can’t keep up. Zain Peer found that out when London Nootropics appeared on Dragons’ Den (UK’s Shark Tank). The website crashed, orders surged and a business that had been manageable the week before suddenly had to cope with a completely different level of demand. With no employees at the time, Zain and his co-founder Shez Shaikh were doing everything themselves. Three months later, he says he still hadn’t properly slept.
Your comfort zone can look very productive đ
Matt Watson knew a founder whoâd spent around six months immersed in Claude. He produced millions of lines of code. Every prompt gave him something else to work on and a little hit of satisfaction. Eventually he asked him a much less enjoyable question: How much revenue had all that work produced?None. Heâd spent half a year doing difficult work while avoiding what made him uncomfortable. He wasnât talking to customers or asking anybody to pay for it.