Mindera

Newsletter 18 Sept 26 1 min. read The Latest in Mindera Retail, AI Insights, Giving Back to Our Communities, and our 12 Year Anniversary Paul's Update: Over the past quarter, Mindera Retail have won 2 major AI Coaching and Transformation contracts. We are co-leading AI adoption programmes, including AI enablement teams, embedding AI coaches and AI leads directly within multi-disciplinary teams to streamline pipelines, enhance autonomy, and reduce cycle times across enterprise engagements.

Case Study 14 Sept 26 1 min. read Inside a collaborative project between IAG Loyalty and Mindera to simplify the Missing Avios claims experience, helping customers get the information they need while reducing avoidable demand on customer service teams. IAG Loyalty recorded an average 22% reduction in daily Missing Avios claim submissions.

Podcast 3 Sept 26 1 min. read Standing on Mindera's Yellow Box in this episode is Senior Software Engineer Diogo Borges, who explodes the myth about career development at Mindera, telling Pedro Vicente the story of this journey across the business. Diogo proves that a career in a company without a traditional ladder is possible through self-management, continuous learning, and adapting to new responsibilities.

Blog Article 26 Aug 26 1 min. read Mindera US, Angel City FC, and LA RAP hosted a 5-day STEM camp for teenage girls and gender-expansive youth. Students designed stadium concepts and fan experiences to build confidence and tech career pathways beyond coding. Would you know where to start designing a sports stadium?

Blog Article 19 Aug 26 1 min. read Testing four very different traveller personas against a single shared architecture for a global travel-retail operator showed something worth checking before building four separate systems: one platform can flex a long way, if the underlying layer is right. Persona work is a familiar part of customer strategy, and it often ends where it starts: a set of named, illustrated profiles on a slide, used mainly to align a marketing team on tone of voice.

Blog Article 20 Aug 26 1 min. read Through our work with leading fashion retailers, Mindera identified four core capabilities of top performers, forming a scorecard for retailers to evaluate their operations. Benchmarking beyond "who has the best app" Fashion retail benchmarking often gets reduced to feature comparison: who has the slickest app, who ships fastest, who personalises best.

Blog Article 17 Aug 26 1 min. read While advising a major value-led fashion retailer on digital strategy, Mindera advised against full home delivery and positioned Click & Collect as the primary driver of growth. When a retailer looks at their competitors and sees them moving in the same direction, there is a natural instinct to follow.

Blog Article 14 Aug 26 1 min. read While developing a global travel retailer’s loyalty strategy, our best mechanics came from adapting proven ideas from entirely different industries; a practice worth trying regardless of what you sell. When refreshing a loyalty programme, retail and travel-retail businesses will typically benchmark against competitors. While this is a reasonable approach, it often leads to repetitive ideas across the industry.

Blog Article 12 Aug 26 1 min. read While working with a global travel-retail duty-free loyalty programme reliant on price discounts, Mindera found an alternative that protects retailer margins. Loyalty programmes are one of the oldest tools in retail and can easily drift into autopilot without notice. Mindera worked with an operator whose scheme is functional and widely adopted, across 2 million members, and relies on the standard mechanic of converting points into blanket price reductions.

Blog Article 4 Aug 26 1 min. read Matching metric names don't guarantee identical measurements; a gap analysis for two fashion brands revealed enough quiet redefinitions to require a separate glossary. When a business checks whether a new commerce platform covers its existing reporting, the instinct is to look for the metric by name. Is there a "Net Sales" figure? Yes. Is there a "Return Rate"? Yes. Tick, move on. It's a reasonable first pass.