MRWeb

AdClarity CTV Coverage Expanded to 20 Global Markets June 16 2026 BIScience has extended its AdClarity AI-powered ad intelligence platform, to offer data on Connected TV (CTV) in nineteen new countries - previously the CTV service was only available for the US. AdClarity makes use of BIScience's global panel and coverage across 52 markets, to measure all channels under one consistent methodology.

Hires, Expansion for Ad Industry Analyst Madison & Wall June 16 2026 In Portland, Oregon, media and ad industry data and research consultancy Madison & Wall has hired former WARC exec James McDonald as MD, Global Markets; and Michael Leszega, formerly of Interpublic's MAGNA, as a Senior Analyst. The firm is also expanding its global ad market coverage.

Cint Adds Brand Lift Measures to Basis Ad Platform June 16 2026 Ad management platform Basis has added brand lift measurement capabilities powered by sample marketplace and research tech company Cint. Users of Basis' platform can now set up brand lift studies with 'a few clicks', to measure awareness, recall and purchase intent; and act on the insights.

Crossmedia Adds Sports and Sponsorship Unit June 16 2026 Independent media agency Crossmedia has launched a dedicated sports and sponsorship practice, XM Sports and Entertainment, to help clients evaluate, activate and measure sports partnerships; and has appointed Neil Carl to lead it.

RAIT Buys Remaining Shares in Danish Agency Wilke June 16 2026 Nordics and Baltics full service MR company RAIT has acquired the remaining 30% stake in Wilke, a Danish research firm it has majority-owned for three years. The move solidifies RAIT's presence in the region, with offices in Denmark, Sweden, Estonia, Latvia and Lithuania. RAIT is itself part of STATCO, a data and research group formed in 2022, which also includes mystery shopping specialist Dive and online panels firm Intra.

AI Upgrades for Circana's Liquid Survey Tool June 16 2026 Circana has upgraded the Liquid Survey solution within its Unify+ platform, to help clients gather, analyze and act on feedback from verified consumers. Liquid Survey allows manufacturers, retailers and foodservice operators to design and field surveys, and to analyze them alongside behavioral and market data, providing a direct link between what consumers say and what they actually do.

tvScientific Adds Creative Optimization Tool June 15 2026 Pinterest's performance TV advertising platform tvScientific has announced a new tool called Creative Advisor, promising to help advertisers optimize their CTV creative for maximum return on media investment. Visual search and discovery platform Pinterest has around 600 million monthly active users, who 'Pin' images to 15 billion boards, providing a predictive intent signal based on their plans.

Katie Gross Joins Panoplai as President June 15 2026 In New York, AI-based research and analytics firm Panoplai has appointed former Cint, Suzy, Toluna and Mintel exec Katie Gross as company President. Panoplai was founded as Glimpse in 2021, and provides clients in CPG, technology, financial services and entertainment with AI-powered insights it says are '90%+ aligned' to human benchmarks. The platform integrates surveys (traditional and synthetic).

IA Hires to Boost Marketing and Membership June 15 2026 US professional body the Insights Association (IA) has appointed Nicole 'Nici' Tomei Zwolinski as Vice President, Marketing, and Joseph Wylie as Senior Director, Membership. The association says the moves will help it expand industry engagement, and enhance value for members.

New Company Takes Over SRS from its Creator, Glow June 15 2026 Researchers in Melbourne have launched Global Market Signals (GMS), which will provide a new home for the Social Responsibility Score (SRS) originally developed by restech company Glow. GMS aims to expand the framework globally, and add new market indicators for measuring emerging trends.