NAFB

2025 Trade Talk Trade Talk, the centerpiece event of the NAFB National Convention, connects the ag industry with member broadcasters for interviews and discussions on issues and topics important to their organizations, associations and companies. For ag industry, it's a one-stop opportunity to connect with dozens of broadcasters in one place at one time for on-site interviews.

Farm radio is local, it’s mobile and it’s trusted. Even with the abundance of multiple media and information sources that U.S. farmers have at their fingertips today, market research shows the trust in the farm broadcaster leads listeners to rank ag radio as their #1 choice for daily ag news and information.

Delivering Value to Broadcasters and Industry Farm broadcasting has long been a vital part of American agriculture, delivering critical access to local news, markets and weather. The National Association of Farm Broadcasting (NAFB) is an 800-member-strong professional organization whose mission is to lead, promote and support growth in agricultural and rural broadcasting.

For nearly 50 years, a hallmark of NAFB and its foundation has been to invest in and providing a path for future ag communicators and leaders. Since 1977, the NAFB Foundation has provided financial support and educational opportunities in the form of college scholarships to students in pursuit of careers in agricultural communications.

Your Support Helps Advance Farm Broadcasting and Agriculture! The NAFB Foundation is a nonprofit charitable and educational arm of NAFB, focused on ensuring a strong future for the farm broadcasting profession and industry. The NAFB Foundation was created to provide development opportunities for those exploring the farm broadcasting profession and for current professionals who are looking to expand their communications skills.

Southern Illinois native Madilyn Hoock grew up immersed in agriculture—from heritage poultry breeding and farmers markets to launching a social media brand for her family’s hobby farm, Richland Creek Acres. Now, as the strategic communications manager at HLK, she’s bringing that same passion for rural storytelling and advocacy to the professional world.

Creating the future of farm broadcasting Now more than ever, agriculture needs to invest in future leaders who will shape the industry. NAFB and the NAFB Foundation are committed to investing in the future leaders who will shape the agriculture industry. For those studying agriculture communications, a student membership in NAFB provides a valuable connection to farm broadcasters, allied industry and other ag influencers.

Connect with Farm Broadcasting Farm broadcasters reach 3.18 million U.S. farmers and ranchers daily, on more than 1,500 stations. Contact NAFB Director of Sales and Events, Seth Ruff to learn more about how your company can benefit from sponsoring NAFB events and participating in Trade Talk or Issues Forum. sruff@nafb.com or 816-431-4032 ext. 103 Network and build your industry contacts with more than 700 agricultural industry leaders attending NAFB Convention.

Broadcast Council Broadcast Council membership is available to those individuals who voice audio and/or video broadcasts designed to serve the agricultural and/or rural lifestyle audience(s). Sign-Up Management & Sales Council Sales managers, general managers and owners of broadcast entities are eligible to join NAFB when they have a member broadcaster.

Now more than ever, agriculture needs to invest in future leaders who will shape the industry. The NAFB Foundation is the nonprofit charitable and education arm of the National Association of Farm Broadcasting, focused on ensuring the quality and viability of farm broadcasting and ag communications.