Naturally Good

Research reveals that 95% of purchasing decisions are subconscious, driven by emotional responses rather than rational analysis (). It’s a jaw-dropping statistic and one which cannot be overlooked. Increasingly, successful brands are tapping into this insight, focusing on culture, community and emotive storytelling to capture the attention of their customer base and draw them in on an emotional level.

The annual Naturally Good Awards is a pinnacle event in the natural and conscious products industry calendar. Not only do winners enjoy the gains of a turbo boost in brand exposure, but each year, this recognition has led to new paths of significant opportunity. Winners (and runners-up) have gone on to strike substantial business deals and prominent connections with other industry professionals, sometimes taking them in a direction they never imagined.

The annual Naturally Good Awards is a pinnacle event in the natural and conscious products industry calendar. Not only do winners enjoy the gains of a turbo boost in brand exposure, but each year, this recognition has led to new paths of significant opportunity. Winners (and runners-up) have gone on to strike substantial business deals and prominent connections with other industry professionals, sometimes taking them in a direction they never imagined.

The annual Naturally Good Awards is a pinnacle event in the natural and conscious products industry calendar. Not only do winners enjoy the gains of a turbo boost in brand exposure, but each year, this recognition has led to new paths of significant opportunity. Winners (and runners-up) have gone on to strike substantial business deals and prominent connections with other industry professionals, sometimes taking them in a direction they never imagined.

The Australian natural wellness brand behind the popular BuzzPatch mosquito repellent stickers is now helping pets stay calm, focused, and flea-free. NATPAT’s award-winning range of pet stickers offers people a safe, mess-free way to care for their cats and dogs using natural essential oils and no chemicals. There are four products in the pet range: Pet Zen: A calming sticker infused with Fractionated Coconut Oil, Vanilla Extract, Lavender, Orange, Geranium, and Clary Sage to help pets relax.

Australians love their coffee and it’s not hard to see why. A freshly brewed cuppa at any time of the day can pack a powerful punch, affecting both our moods and energy levels. Additionally, there’s the ritualistic element that’s so deeply entwined in our ongoing romance with coffee. This is a socially consumed beverage that encourages people to come together and share in its pleasures.

These days, a strong online presence in the business world is essential to long-term success. Not only will it get you noticed amongst your competitors, it’ll also help to drive sales, build good connections with customers, plus it’s a great way to tell your brand’s story. Creating a digital plan for your business doesn’t need to cost a fortune, there are countless ways to make a big impact through simple and cost-effective strategies, it’s just about having the know-how to get it right.

This year marked the 10 year milestone for Naturally Good expo. To honour the occasion, a highly anticipated celebratory event took place at the ICC over 26-27th May, and it more than lived up to expectation. This iconic business event has become a pinnacle date in the industry’s calendar. The focus for 2025 was that of ‘connection’, with a dynamic new app and new initiatives introduced to ensure high visitor quality and a wide range of buyers in attendance.

The Naturally Good Expo is excited to share the winners of the Naturally Good Awards 2025, recognising the most innovative products in Australia’s natural, organic, good-for-you and good-for-the-planet industries. Celebrating 10 years of industry leadership, this year’s awards highlight leaders across food, beauty, health, home, and retail, featuring brands that are not only delivering exceptional products but also shaping the future of conscious consumerism.

Australia’s beverage industry is undergoing a significant shift. Consumers are increasingly gravitating towards drinks that are not only healthier but also environmentally conscious. This shift is clear in the rapidly growing demand for better-for-you (BFY) beverages. This is a market that has seen substantial growth in more recent years. IBISWorld reports that the Australian functional beverage industry reached a revenue of $469.8 million in 2024-25, led by steady growth over the past decade.