WASHINGTON (April 30, 2026) – Today, the National Cattlemen’s Beef Association (NCBA) endorsed the Fair and Accurate Ingredient Representation on Labels (FAIR Labels) Act. This legislation would ensure consumer transparency by addressing the labeling of cell-cultivated protein and plant-based alternative protein products. Sen. Pete Ricketts, R-Neb., and Sen. John Fetterman, D-Pa., sponsored the bipartisan Senate version of the FAIR Labels Act. Reps.