NetChoice
Trade Association
Breaking down barriers to e-commerce.
NetChoice is a coalition of trade associations, eCommerce businesses, and online consumers, all of whom share the goal of promoting convenience, choice, and commerce on the Net.
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| Scope | Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesData Centers 101: Are Data Centers Really Driving Up Your Electric Bill?
Every time you stream a show, back up your photos, or ask an AI chatbot for help, a data center is doing the work behind the scenes. This infrastructure is essential to modern life, and building enough of it to meet demand for cloud services and AI is one of the defining projects of this decade. Running and cooling the servers in data centers requires steady electricity, so the centers show up as large new customers on local grids.
The New Front in the Fight Over Free Speech Online
Over the past year, courts and juries around the country have handed down some of the largest decisions yet in a fast-growing wave of lawsuits against social media companies. A New Mexico court recently ordered Meta to pay a judgment approaching a billion dollars and to run its services under court supervision for five years. Thousands of similar suits are pending nationwide, brought by state attorneys general, school districts, and individual plaintiffs.
Back to School, Ready for AI: What K-12 Students Need This Fall
As backpacks get packed and school buses start running again, millions of K-12 students are walking into classrooms where artificial intelligence (AI) has become a part of daily learning. According to a new Gallup survey, the share of K-12 students who say their school has adopted rules for AI use jumped from 51% in 2025 to 74% in 2026.
How Prime Day Became a Rising Tide To Lift All Shopping
This year, Amazon moved Prime Day up from its usual July slot to June — and competitors leaned in. Walmart and Target both launched their own competing sales events timed to overlap with Amazon’s window, turning what was once a single-retailer promotion into something much bigger: an unofficial summer shopping season. Online shopping during the period reached near-Black Friday levels.
NetChoice Sues Illinois Over Unconstitutional Social Media User Tax and Digital Ad Tax
SPRINGFIELD, Ill. — NetChoice today filed two complaints against the State of Illinois to block enforcement of two newly enacted tax provisions, the Social Media User Tax and the Digital Ad Tax. Both measures unconstitutionally and discriminatorily single out digital services, in direct violation of the First Amendment and the federal Permanent Internet Tax Freedom Act (PITFA).
NetChoice v. Illinois
Illinois’ new Social Media User Tax and Digital Ad Tax firmly cement the state’s position as anti-speech, anti-innovation, and anti-internet freedom. These taxes stand in direct opposition to federal law, violate the First Amendment, and raise a host of other constitutional problems. NetChoice is suing to prevent Illinois from demoting online speech to second-class status. NetChoice sued on September 11, 2026, to ensure protected online content is able to flourish without unconstitutional burdens.
The New Subscription Playbook
Consumer loyalty is no longer driven by price alone. Increasingly, the world’s largest retailers, technology companies, and delivery platforms invest in subscription programs that bundle together services that once had little to do with one another. What began as straightforward memberships offering free shipping or discounted deliveries has evolved into something much larger.
Guarding American Speech From Foreign Censors: Why Congress Should Pass the GRANITE Act
Around the world, authoritarian governments are increasingly using their courts to reach beyond their borders and punish American speech that is perfectly legal — and constitutionally protected — in the United States. American creators, companies, and everyday internet users are being hit with foreign fines, takedown orders, and judgments simply for hosting or posting content that a foreign regime doesn’t like. Rep.
Why Would Anyone Fight Against Safer Roads?
Autonomous vehicles (AVs) now carry more than 500,000 paying passengers a week across 11 American cities. As ridership increases, the record of safety AVs hold grows even stronger. Waymo’s fleet is involved in 94% fewer crashes causing serious or fatal injury than human drivers on the same roads. So, why does half the country still have no legal way for a driverless car to pick up a passenger?
Data Centers 101: Do Data Centers Pay Taxes?
Data Centers 00:00 0:00 In current media coverage, community benefits of data centers get far less attention than speculated costs. While local officials from Virginia to Illinois have proven the benefits with hard numbers, those benefits for state and local residents are now at risk due to a wave of proposed moratoriums on the construction of critical infrastructure like data centers and power plants. The assumption that data centers are a drain on local resources has fueled this movement.