New You Magazine

Peta Murgatroyd’s Peta Jane Beauty and celebrity makeup artist Kim Baker’s Glamazon Beauty have something special in common. Both are previous winners of a coveted NEW YOU Beauty Award, and now both brands are stepping into the national spotlight as part of Target Beauty Studio. There is something particularly exciting about watching a beauty brand you recognized early reach its next major milestone. For NEW YOU, that moment has arrived twice.

After years of making celebrities camera-ready, makeup artist and Glamazon Beauty founder Kim Baker is taking her inclusive approach to complexion nationwide with a major launch inside Target Beauty Studio. There are beauty launches, and then there are those full-circle moments that feel like years of experience, artistry and determination suddenly clicking into place. For celebrity makeup artist Kim Baker, the latest chapter for Glamazon Beauty is exactly that.

Many wellness enthusiasts curate their diets but unknowingly consume hidden additives in their morning matcha, bespoke coffees or post-workout protein shakes. Imagine buying a costly, “clean” green juice, only to realize it contains sweeteners that actively counteract your extensive skincare efforts. Reducing white sugar can bring your daily routine into closer alignment with your wellness goals. However, not all “healthy” alternatives are created equal. By Lola Marks True beauty starts in the gut.

By NEW YOU Editorial There was a time when beauty brands fought for shelf space at Sephora and Ulta. Today, many are fighting for something far more valuable: placement on your TikTok For You Page. According to new industry research, TikTok Shop has become one of the world’s fastest-growing beauty retail channels, fundamentally changing how consumers discover, evaluate, and purchase products.

By NEW YOU Editorial Luxury beauty has found its newest leading lady. Prada Beauty has officially named actress and global style icon Zendaya as the new face of its fragrance business, fronting the launch of Prada Paradoxe Sweet Chemistry. The partnership marks another milestone in the evolution of celebrity beauty endorsements, but it also signals something much bigger happening inside the luxury fragrance category.

In today’s crowded skincare market, consumers are often faced with a frustrating choice: clean beauty products that may not deliver meaningful results, or highly active clinical formulations that can be harsh and difficult to incorporate into everyday routines. For Ewelina Aoissa, founder of Topical Skin, that divide became the inspiration for building a brand designed to bring the best of both worlds together. Aoissa didn’t initially set out to become an entrepreneur.

At this year’s Cosmoprof, one of the beauty industry’s most influential global gatherings, the NEW YOU team had the opportunity to connect with iRomaScents, the innovative fragrance technology company redefining how consumers discover and experience scent.

Every night, while your skin is recovering, the position you sleep in may be etching lines into your face. These sleep wrinkles form differently than expression lines and, left unaddressed, they can deepen year after year. Here’s what’s actually happening to your skin while you rest and how to protect it before those creases become permanent. By Lola Marks Not all wrinkles form the same way. Expression lines develop from repeated muscle movements, such as squinting or smiling.

You started birth control to prevent pregnancy, and it’s working well. However, your relationship doesn’t seem to be. You find yourself reacting differently to your boyfriend, or familiar intimate situations suddenly bother you. If you are taking birth control regularly, these changes could actually be a result of your contraceptive’s side effects.

Every year, Cosmoprof serves as a global stage for the beauty industry’s most exciting innovations, giving retailers, editors, and beauty insiders a glimpse into what’s next.