Niche Media

For more than 30 years INCLEAN magazine has been the only dedicated trade media brand serving the commercial cleaning sector in Australia and New Zealand. ISSA director of media Micah Ogburn said INCLEAN has and will continue to serve these markets as it expands across the entire Oceania region. The INCLEAN brand, owned by ISSA – the worldwide cleaning industry association – is a well-established and recognised authority in the cleaning and hygiene space for service providers and suppliers alike.

Cult, with over 25 years of providing the finest furniture and lighting to the design industry, has bolstered its commitment to design excellence by sponsoring the IDEA Designer of the Year category. This case study highlights Cult’s contributions to the design world, emphasising its longstanding support for Niche Media’s Interior Design Excellence Awards and its efforts to champion Australian design on a global stage.

In an age of data overload, the art of storytelling has never been more important. As philosopher Alain de Botton attests, storytelling is humanity’s oldest “technology” to create social change. “The difference between hope and despair is a different way of telling stories from the same facts,” de Botton says. When we narrate our histories and activate our imaginations, we foster a process of collective meaning-making.

Jess joins Niche with a strong background in creating and curating content and events in New Zealand for the art and design platform she co-founded and continues to manage, Artfull.co.nz. She has over ten years of experience working with creative agencies, delivering marketing strategies and campaigns for blue-chip clients, including ANZ Bank, Vodafone, Nivea, Coca-Cola, and Bunnings.

“Cult have been supporting Australian design for the last 23 years, alongside the IDEA Designer of the Year category” “It’s been a real privilege to be a part of an initiative that spotlights such a broad range of talent from our industry.”

In a bid to showcase the simplicity and efficiency of its CRM platform to Australian small to medium-sized businesses, HubSpot embarked on a unique sponsorship with Marketing Mag’s engaging podcast series, ‘Not So Serious’. In each episode, Marketing Mag sits down with a different brand or business and talks about the seriousness of marketing but in an unserious way. From the good, the bad, the weird and the wonderful, there’s never been a more exciting time to be a marketer.

Cult, with over 25 years of providing the finest furniture and lighting to the design industry, has bolstered its commitment to design excellence by sponsoring the IDEA Designer of the Year category. This case study highlights Cult’s contributions to the design world, emphasising its longstanding support for Niche Media’s Interior Design Excellence Awards and its efforts to champion Australian design on a global stage.

Through sponsorship of the programme,Tongue & Groove were provided with a platform for meaningful interactions, and were able to engage directly with an exclusive audience of award-winning designers, specifiers, and architects.

The Australian Design Review (ADR) 30UNDER30 program celebrates the next generation of design leaders— the interior designers, product designers, architects, and innovators shaping the built environment. By connecting rising stars with industry leaders, founders, and key suppliers, the program provides life-changing mentorship and career development opportunities to amplify emerging talent.