Searching for substance within a fleeting subgenre. Last July, the crypto-powered music marketplace nina protocol unveiled a new playlist called “cloudrock,” and, much like Spotify’s infamous “hyperpop” one, with it seemed to coin a new genre. The inaugural edition featured Danish alt-pop songstresses ML Buch and Fine, Dimes Square adjacent rock outfits Chanel Beads and patch +, LA slowcore group untitled (halo) and Swedish Alex G impersonators Horse Vision.