Rolling Stones, Satisfaction Probably the most fake job, and with the most annoying description, is content creator. Even the best inevitably seem to claw, just give them a little time, until they’re pressing contrived interactions so hard the vicarious embarrassment becomes unbearable. The Germans, who also brought you schadenfreude, have a word for this feeling too (of course they do). It’s fremdscham. What it looks like: creating uneasy situation, designed for controversy, just to gain clicks.