NORR Agency

New film about old forests and “Naturarvet” Posted at 14:04h in News Since 2010, we have supported the foundation Naturarvet, working to preserve Swedish old-growth forests. Besides donations, we also support Naturarvet with storytelling about their work and their mission – and why the old-growth forests are so important. A newly released film is our latest contribution. Naturarvet raises money to purchase valued old-growth forest and protect biodiversity in Sweden.

Co-produced: Fjällräven CSR Review 2022 Posted at 10:30h in News From material insights to extending the lifespan of products in the great outdoors. NORR Agency has together with Fjällräven’s sustainability team co-produced an overview of the Swedish company’s achievements, projects and milestones in 2022. The Fjällräven CSR Review is based on the parent company Fenix Outdoor’s CSR Report 2022.

Primus and NORR Agency inspire cooking outdoors Posted at 08:46h in News In December 2022, Primus and NORR Agency started an editorial collaboration that includes inspirational and educational texts in Swedish, English and German for the Primus Camp platform. For 130 years, Primus has manufactured outdoor kitchens and accessories that have inspired people to spend time and cook in nature.

Suston – the leading voice for a sustainable outdoor community Posted at 15:31h in News Our B2B magazine, Suston Magazine, have guided and inspired towards positive change within the outdoor community since 2017. Our newsletter Suston Monthly is our latest addition – remember to sign up! Since the start, we have had this mission with Suston Magazine to push, guide and inspire the outdoor industry towards positive change. Over these years, we can see that so many good steps have been taken.

ImpactHub Stockholm – where sustainability happens Posted at 14:05h in News Since more than 15 years Impact Hub has been a catalyst for entrepreneurial action moving for a more just and sustainable society. NORR Agency have Impact Hub as basecamp since 2021 and share both office space and values.

Scandinavian Outdoor Awards 2022 – durable wool and sustainable gloves Posted at 13:18h in News Werner Müller-Schell from NORR Agency’s magazine NORR Magazin was in the international jury for the Scnandinavian Outdoor Awards 2022. Testing overall prize winner Woolpower’s Zip Turtleneck 200 among other sustainable products. There are many good outdoor products. But which ones stand out from the crowd?

Welcome Henrika Lavonius-Wike! Posted at 15:42h in News NORR Agency is very happy to announce that we now have a representative in Östersund, Sweden: Henrika Lavonius-Wike. As a copywriter, Henrika has been writing for brands like Fjällräven, Elevenate and Jämtkraft. Over the last few years, she has been working at the communication agency Trampolin PR in Östersund, where Henrika lives  with her family.

Hejdå Google Analytics and Cookie Banners. NORR’s switch to sustainable statistics Posted at 12:21h in News After more than ten years, NORR has left Google Analytics for measuring traffic on norrmagazin.de, its digital platform about sustainable outdoor and travelling in Scandinavia (ca. 30,000 visitors/month). Instead, the company is now using the web analysis tool Plausible, which is based on a lightweight open-source code promising higher page speed and much better data integrity.

Celebrating World Ocean Day with a Clean-up-Kayak-Trip Posted at 12:43h in News On World Ocean Day, the 8th of June, people all over the globe can unite and take action for the blue planet. NORR Agency joins the initiative each year – changing office chairs against kayaks and paddling to places nearby Stockholm that urgently need a clean-up. In 2022, our destination was Rotholmen.

07 Sep Sustainability Communication Webinar for Scandinavian Outdoor Group Posted at 16:51h in News by Gabriel Arthur Who do we need to convince to create positive change in society – and how should we do it?