National Retail Federation (NRF)

The texts were intensifying in both frequency and aggression. More than 50 messages, from multiple phone numbers, had been sent to a variety of company leaders. “If you don’t back off this is going to become a problem.” “Keep pushing and see what happens!” “Be careful walking out after your shift. ‘Accidents’ happen in parking lots.” “You have been warned. Won’t say this again.

NRF's Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View the complete chart. A quick glance at the 2026 NRF Hot 25 Retailers unveils “value” right away. With retailers such as Miniso (No. 1), Daiso Sangyo (No. 3), Primark (No. 4), Five Below (No. 5), Fast Retailing (No. 6), Ollie’s Bargain Outlet (No. 7) and Muji (No. 10) in the top 10, there’s an emphasis on affordability and accessibility. But the larger lesson carries more nuance.

NRF Nexus 2026: How to turn fandom into more connected customer experiences and stronger loyalty August 12, 2026 From left: American Express'Reanna Gross speaks with the Denver Broncos' Hailey Sullivan and Daniel Brusilovsky at NRF Nexus 2026. Marketing and technology leaders from the Denver Broncos provided more than a mere kickoff to NRF Nexus 2026; they presented sports as a compelling case study for modern retail.

For immediate release August 10, 2026 “Retail sales maintained their steady upward momentum in July as consumers kept shopping despite ups and downs in other economic indicators.” WASHINGTON, Aug.

When consumers expect companies and brands to choose sides, high-profile names can quickly land in a high-profile mess. Online narratives and misinformation now multiply in moments — and can translate to real-world risk. Front-line employees can find themselves in the midst of chaos as easily as leadership. These social and political minefields can disrupt operations, threaten employee safety and damage brands, expanding the meaning of loss prevention and asset protection.

For immediate release August 7, 2026 “We had an early peak season this year as retailers brought in merchandise ahead of tariff changes in late July and responded to other uncertainties in the supply chain." WASHINGTON, Aug.

The Kantar-NRF U.S. Hot 25 Retailers list is the annual ranking of the nation’s most impactful and fastest-growing retail companies. Rankings are determined by year-over-year percentage increases in domestic sales. The focus on growth rate highlights hot, growing companies without being overpowered by the largest retailers in the United States. Retailer sales and growth figures are based on Kantar’s Retail IQ integrated research methodology.

The 2026 NRF Top 100 Retailers list predictably saw Walmart and Amazon in the highest spots. The Hot 25, on the other hand, offers a somewhat surprising collection of retailers gaining ground. NRF's Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View the complete chart. “It’s an eclectic list,” says Mark Mathews, NRF’s chief economist and executive director of research.

For immediate release August 5, 2026 "The retailers on this year’s Hot 25 list highlight the diversity and innovation shaping today’s retail landscape." WASHINGTON – The National Retail Federation today announced the 2026 Hot 25 Retailers List, compiled by Kantar. The annual list ranks the fastest-growing retailers in the United States based on increases in domestic retail sales between 2024 and 2025.

Delivering savings and making consumers’ lives more affordable The issue Since the earliest days of commerce, the cost of goods, labor, rent and transportation, as well as competitor pricing, have shaped how retailers set prices for their goods.