Obsidian Public Relations

If you’re in the PR world, you have most definitely heard of storytelling. If you’re a brand, company, or individual – you have a story to tell. But why is storytelling necessary? Storytelling is the foundation of your business. It builds trust with your audience by allowing them to go deeper. Instead of presenting a list of facts about your business or products, storytelling helps your audience relate. And relating is the gateway to moving prospects to customers.

Trend chasing and virality are all the rage. While there’s nothing wrong with getting your team in on the latest TikTok trend or viral audio, your goals should still stay rooted in engaging the people who matter to your business – your audience. And one of the best ways to do that? User-generated content. First, to understand why user-generated content (UGC) matters, it’s important to understand what it is.

If you feel like your brand’s ads are performing worse and worse every month, you’re not imagining it, and you’re not alone. Consumers are becoming more skeptical of traditional marketing and are more likely to engage with brands that feel authentic and accessible in their communities.

Imagine this: Your DMs are flooded, your inbox is full, your phone is ringing and you don’t know where to start. This predicament is not unknown, especially in today’s world where there are a million different ways to contact a business. The easiest way to lose a customer is the “no answer.” People want to hear from you, and quickly, or they’ll move on to a competitor who answers. So how do you get a handle on the number of inbound messages?

Back in the day, companies invested a lot in advertising. Millions of dollars were spent on large billboards off the highway, 30-second commercial spots and full-page spreads in the newspaper. It was an effective tool to get your organization’s name out in the public and build brand recognition. In the marketing world, we often refer to this as “awareness.” Today, advertising has worked its way over to the digital world.

Online reviews are often the first impression potential customers have of your business. Whether someone is searching for a restaurant, healthcare provider, retail store or service company, reviews influence purchasing decisions and build trust before a customer even walks through the door. That’s why having a thoughtful review strategy is essential. Whether you’re a new business or established in the community, it’s never too late to make a strategy for your reviews.

Every day, we’re flooded with advertisements. It’s no longer confined to TV commercials or billboards – they’re on social media platforms, in your email inbox, integrated into podcasts and more. With the constant bombardment, how are brands and organizations standing out from the crowd? UGC. UGC, or user-generated content, is changing the way you’re being influenced to purchase products, try a new restaurant or attend events.

Every organization is competing for consumer attention. Out of fatigue in that process, one of the key phrases I sometimes hear is, “no one knows about [insert: us, this event, this program or anything they’re promoting]. The first time I heard that, it stung a bit. I was deep in the client’s website analytics, and I saw how well its recent TV segment was received. I knew that program applications were trending upward. So “no one” had to be hyperbolic, right? Not exactly.

The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into the process without any manual input. But with automation comes the opportunity for error, and when you find out the drip campaign’s dropped the ball, what do you do? Drip campaigns can break in a number of ways.

Drip campaigns are all the rage for a reason, as they are a great way to save time, boost revenue and connect with your audience in a new and effective way. However, we’ve all gotten that one email that makes us click “unsubscribe.” Sometimes, the messaging can be too much, and you can end up losing a lot of potential interest. If you are looking for the best way to balance your upcoming drip campaign messaging and avoid losing subscribers, follow these steps.