Obsidian Public Relations

Every organization is competing for consumer attention. Out of fatigue in that process, one of the key phrases I sometimes hear is, “no one knows about [insert: us, this event, this program or anything they’re promoting]. The first time I heard that, it stung a bit. I was deep in the client’s website analytics, and I saw how well its recent TV segment was received. I knew that program applications were trending upward. So “no one” had to be hyperbolic, right? Not exactly.

The beauty of a drip campaign lies in its automation. You craft and schedule a series of messages that are deployed based on preset triggers. Your team can save time and effort by creating a journey that runs without intervention. Bonus if you can feed new contacts into the process without any manual input. But with automation comes the opportunity for error, and when you find out the drip campaign’s dropped the ball, what do you do? Drip campaigns can break in a number of ways.

Drip campaigns are all the rage for a reason, as they are a great way to save time, boost revenue and connect with your audience in a new and effective way. However, we’ve all gotten that one email that makes us click “unsubscribe.” Sometimes, the messaging can be too much, and you can end up losing a lot of potential interest. If you are looking for the best way to balance your upcoming drip campaign messaging and avoid losing subscribers, follow these steps.

Drip campaigns – a communication strategy in which a series of messages is sent based on audience members’ varying actions – are one of the most proven methods for connecting with customers and driving them to engage. In some instances, they are extremely helpful for both the sender and the customers, making the process of doing business or providing a service smooth. In other instances, they can come across as irrelevant and annoying.

Picture it: you’re sitting at home, and suddenly you start to hear “drip drop, drip drop, drip drop.” No matter how that sound makes you feel, one thing is certain – you’re going to take action. The same applies to your organization’s next drip campaign. Let’s take a look at how to take the exasperation out of the drip and create content that engages your audience. Research shows that repetition is effective in helping us learn and retain information. Now, think about a drip campaign.

Think about all the surveys you’re asked to complete – after purchases, after events, after customer service calls, after webinars, etc. The list goes on and on. We’re all inundated with messages every day, so we’ve become increasingly selective about what we engage with. That’s why organizations that want meaningful feedback should focus on asking smarter questions to receive better insights. Here’s why! People are busy, and our inboxes are more crowded than ever.

So you’ve decided to hire a PR firm. Now what? It might seem as simple as filling them in on what you want to do and hitting the ground running! While there are definite tactical wins that can happen immediately after bringing a partner on, a longer strategy should be rooted in research. We’re here to tell you why. Research should shape your plan. Without research, your PR plan will be less measurable and could take you in the wrong direction. The good news is that research isn’t a one-track path.

The best way to learn what your employees are thinking is to ask! Employee surveys are a great tool for gauging satisfaction, identifying potential improvements and, ultimately, implementing changes that benefit your company overall. We break down the steps for creating a useful employee survey and for gathering insightful information from your results. Ask the right questions When creating a survey, determining what questions you’ll ask is the first and, arguably, most important, step.

After the last guest leaves and the chairs are stacked, it’s tempting to call an event a success based on attendance numbers and a few compliments. But without a structured way to gather feedback, you’re left guessing what actually worked and what needs to change. That’s where even a simple survey, paired with thoughtful follow-up questions, becomes essential. Surveys provide a snapshot. They capture immediate reactions while the experience is still fresh.

Bringing a new life into the world was one of the most beautiful experiences I’ve ever had. It created a new burst of joy in my heart, but it also came with an inherent, tangible responsibility that smacked me dead in my face (a good smack). That same level of pressure to rise to the occasion and bring your “A” game – every single day – is the same mindset a company should adopt when it comes to its brand. An organization’s brand is what defines it. It’s what makes it stand out from the rest.