The Optical Journal

Designed with one of the game’s most dynamic athletes, the limited-edition release blends elite performance with personal expression. Nike Vision and WNBA All-Star Allisha Gray have teamed up to introduce a special-edition Nike Flyfree Shield, a collaboration built around the eyewear Gray trusts every time she steps onto the court.

Drawing inspiration from the rich colors and natural variations found in gemstones, KLiiK denmark introduces three new women’s styles infused with vibrant jewel-toned hues. From sapphire-inspired blues and emerald greens to rhodolite and fluorite-inspired color palettes, each design celebrates color through a distinctly Scandinavian lens.

What if frames didn’t need to match? Bolder and more creative than ever, the concepts from the French brand WOOW invites you to challenge the laws of symmetry. What will you find? Something offbeat. Something paradoxical. Something unexpected. Up, down, inside, outside, left, right, top, bottom… Make way for asymmetric impertinence! This new collection becomes a playground where curves and details echo each other without ever truly being alike.

Following its international debut at MIDO Milano, Agbassio will present its complete collection at SILMO Paris 2026. For the first time, all seven archetypes within the Council of Seven will be shown together across 96 individual SKUs, encompassing a full range of colors, finishes and lens variations. Created entirely in Japan, Agbassio is a prestige eyewear brand shaped by wisdom, character and quiet authority.

True innovation is never loud. It rarely announces itself. And yet it changes the way we see and use things. Rather, it is a much quieter process than one might think – comprising development, precision and foresight. It is this that enables a product to evolve, thereby offering the wearer the uniqueness characteristic of FLAIR in terms of quality, durability and comfort.

LOOK introduces Lamina, an eyewear line that reinterprets the metal frame through contemporary, lightweight, dynamic design language. Created to fit naturally into everyday life, the collection combines research into materials, precision engineering and superior comfort. Central to the Lamina project is a technical platform shared by the men’s and women’s styles.

L’Amy America announces the launch of the Lancel Paris Eyewear Collection, available to North American optical retailers in August. Inspired by nearly 150 years of Parisian craftsmanship, the collection brings the elegance and heritage of one of France’s most iconic luxury maisons to ophthalmic and sunwear.

MOREL released its first range of frames with clip-on sun lenses earlier this year. With the hot summer weather, men will appreciate this brand-new assortment of ECLIPSE models, featuring unique twists. Eclipse 5 Everyday styles with welcomed additions Eclipse 6 While these new designs are reminiscent of MOREL’s previous ECLIPSE release, there is a standout detail that’s sure to attract attention: double hinges.

Daniel speaks with Harry Chilinguerian, master optician and founder of Optscureal Harry Chilinguerian Daniel is the Executive Editor of The Optical Journal and Optical Business News. An international speaker on retailing, eyecare marketing, and social media, he brings decades of industry expertise to audiences around the world. He is also the founder of dba designs, a Denver-based consulting, marketing, and website design firm serving the optical industry.

When Ørgreen introduced NYHAVN last year, it marked a new direction for the brand. Defined by clean stainless-steel construction and a distinctive mono-color approach, the collection quickly established its own identity within the Ørgreen universe. Now, building on a strong first year in stores worldwide, NYHAVN expands with two new styles: Seastripe and Tidal Trace.