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Optik and the Optik family of publications are owned and operated by VuePoint IDS Inc.
VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the media brands Optik, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers. Source
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| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | Canada |
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Recent Articles
Search ArticlesLongchamp: Fresh Transparency, Refined Detail
The Longchamp LO800S sun frame offers a contemporary teardrop shape in lightweight, durable bio-injected G820 material. Inspired by the Roseau line, it pairs bright transparent colourways with solid lenses for a fresh, sophisticated look, while the bamboo-style metal detail on the top bridge adds a distinctive Longchamp signature.
Costa Expands Untangled™ Collection with New Apparel Made from Recycled Fishing Nets
Costa Del Mar is expanding its Untangled™ Collection, reinforcing its long‑standing commitment to ocean protection. Since partnering with Bureo® in 2018, Costa has repurposed 3.9 metric tons of discarded fishing nets—one of the most harmful forms of ocean plastic pollution—into durable eyewear frames made with NetPlus® recycled material.
First Look London 2027: A New Stage for Independent Eyewear
A brand‑new eyewear event is set to debut in September 2027, offering a fresh platform dedicated to independent brands and emerging designers. First Look London will present a tightly curated selection of labels in a clean, gallery‑style environment designed to give buyers meaningful time with designers, founders and makers. Hosted inside the newly reimagined Town Hall at King’s Cross, the event brings independent eyewear into one of London’s most connected cultural spaces.
Oakley Redefines Prescription Performance with Shield Fusion
Oakley is marking a new chapter in performance eyewear by introducing prescription technology into shield designs for the first time in 30 years. Engineered for athletes of all levels who need vision correction but refuse to compromise on performance or aesthetics, the prescription is bonded directly to the back of the shield lens using an advanced lamination process powered by Shamir.
Succession Planning Starts Long Before Retirement
By Dr. Trevor Miranda, OD If your office manager, lead optician, associate doctor, or practice owner left tomorrow, what would happen next? For many practices, the answer is uncomfortable. Succession planning is often viewed as something owners think about near retirement. In reality, the most successful practices are building succession plans every day.
DaTE 2026 Concludes in Napoli and Sets Its Next Destination: Bologna, 11–13 September 2027 - OptikNow
DaTE 2026 closed its Napoli edition with results exceeding expectations, reaffirming the strength of a format built around meetings, relationships and dialogue. Held from 12 to 14 September at the historic Salone Margherita, the event welcomed 1,000 unique professionals, generating more than 1,080 total attendances over three days. International participation grew significantly: 77 international professionals from 18 countries attended—more than double the number recorded in 2025.
2026 Design Excellence Awards Finalists Announced; Voting Now Open
The Accessories Council has announced the finalists for its 2026 Design Excellence Awards, recognizing creativity, craftsmanship and innovation across the accessories industry. The annual awards span multiple product categories, including eyewear. This year’s finalists are featured in the fall issue of Ac Magazine, where readers can explore the nominated designs before casting their votes. Public voting is open until Monday, October 26.
Discover the 2026 SILMO d’Or Nominees
Some fifty exhibitors are taking part in the SILMO d’Or in various categories, hoping to win this coveted award, a symbol of the quality of their work.
Balanced Fusion: Balance, Contrast, and Modern Simplicity
Balanced Fusion unites ultralight SPX® and S-Titanium™ to create bold yet refined eyewear defined by contrast. Sculptural lines, expressive colours, distinctive shapes combine with Silhouette’s signature engineering to deliver exceptional comfort, lightness, precision in a contemporary collection designed for confident, everyday wear.
Fall Frames + Smarter Lenses: What to Stock and Why
By Shan Khan, RO This fall’s eyewear story isn’t one look, it’s a handful of moods. Each one matters in the clinic if you know how to talk about it and how to stock for it. Patients will drift toward compact confidence, engineered detail, quiet colour, and handcrafted personality. What follows: a clear look at each trend, why it matters to your clinic, and practical, no nonsense ways to stock and present them.