Origlio Beverage

What makes a great tailgate or football display that stands out to shoppers? A great display should “scream” football before the shopper even looks at the products. Strong branding, football-themed POS, team colors, and a clean secondary display help create an immediate connection.

Why does hard cider perform well in both summer and fall? It naturally fits the occasions and flavors of each season. In summer, cider offers a crisp, light, refreshing alternative with a wide range of taste profiles, making it an easy choice for warm-weather occasions. In the fall, apples take center stage, making cider a natural fit for harvest season. Cider also aligns well with an active, outdoor lifestyle across both seasons. Whether it’s cans at the beach, on a hike.

What makes Ritual Zero Proof stand out in the growing non-alcoholic RTD category? Ritual is a pioneer in the non-alc spirit space as they were one of the first on the market and continue to drive trial in the space. One in four dollars of non-alcoholic spirit retail sales are driven by Ritual Zero Proof, which is why they continue to be the category leader. Who is buying Ritual (Any specific age group, gender etc.)? Ritual spans all ages and demographics.

Trooper West Coast IPA brings together two passionate communities: craft beer fans and Iron Maiden fans. Have you found there’s a lot of crossover between those audiences, or are you introducing each group to something new? There is a huge overlap between Maiden fans and craft beer (and beer in general) fans.

Cape May Brewing Co. is celebrating 15 years this year. What does this milestone mean to the brewery? Celebrating 15 years is a major milestone for us and a reflection of the incredible support we’ve received from our team, loyal customers, and community along the way. As New Jersey’s largest craft brewery, we’re proud of how far we’ve come since opening our doors in 2011. Fifteen years in, we’re still experimenting, still innovating, and still having a blast brewing beer on the Cape.

Philadelphia is expected to welcome millions of visitors this summer. What opportunities should retailers be preparing for now to help capitalize on the increased traffic? This summer is shaping up to be one of the biggest Philadelphia has seen in years. The international soccer tournament runs from June 14 through July 4, and Philadelphia will also host Baseball’s Big Week from July 11–14.

Co-Founders Rodolfo Aldana & Ila Byrne Where are you seeing PARCH perform best right now, and what placements or menu features are helping drive sales? PARCH performs best in premium grocery accounts, specialty beverage retailers, and on-premise locations looking to offer elevated non-alcoholic options with better ingredients.

Which products typically drive the strongest results for Cinco de Mayo on-premise? I would say lead with Modelo Especial draft, Dos Equis draft, and Corona package. And, as Corona Light has returned to draft, accounts can offer a compelling import draft option that will bring even more excitement to the holiday. What menu features, bucket programs, or POS elements make the biggest impact in bars and restaurants?

Which products should retailers prioritize for Cinco displays this year? You really can’t go wrong with any brands in our Mexican portfolio, but focus on displays for Corona, Modelo, & Dos Equis. And don’t forget about Pacifico & Famosa being rising stars! What display placements and cross-merchandising setups are performing best in the market? High-traffic areas up front, as you walk into the store or on the way to the cold box, are the best places for displays.

What was a defining moment in your career that shaped who you are as a leader and how did you navigate it? A defining moment in my career was when I moved from simply executing tasks to fully owning strategy and outcomes. I started my career at Origlio in Customer Service, learning the business by talking to customers, solving problems, and understanding daily priorities. Managing the department later taught me how to lead people and make team decisions.