ŌURA

Thinking about getting an Oura Ring? Before you buy, it helps to know exactly what you’re paying for, how long the battery lasts, and what happens if your smart ring needs a repair. Whether you want to understand your sleep better or build a smarter workout routine around your Activity goal, Oura can fit into almost any lifestyle. Here’s everything you need to know before you slip one on. How much does Oura Ring cost?

Launching October 8, Oura’s latest brand campaign eschews AI; instead, it features a world crafted entirely by hands, for hands—centering and celebrating Oura Ring 5, the world’s smallest smart ring. For Oura’s fall brand campaign, “Wear Your Best Life,” we created a miniaturized city at one-tenth scale, complete with working trains, remote-controlled cars, and fully functioning practical details, and filmed it live on camera.

Today, Oura announced that our suite of proactive and contextual health features, including Health Radar and GLP-1 Insights, will be available in over 30 new markets.

Today, Oura announced a new phase of its partnership with Counsel, the AI-native primary care company, through the Centers for Medicare & Medicaid Services (CMS) Innovation Center’s Advancing Chronic Care with Effective Scalable Solutions (ACCESS) Model. The ACCESS program gives Oura and Counsel the opportunity to study this model at scale, specifically how continuous biometric data can be combined with physician-led care, to support Medicare beneficiaries managing chronic conditions.

As the official wearable partner of the US Open and USTA, Oura is proud to champion the health and well-being of tennis players across all levels—from global champions to everyday hitters. Tennis is often celebrated as a heart-healthy workout—a high-stakes game of fast sprints, powerful serves, and quick directional changes. But how does an hour on the court actually impact your cardiovascular system during play, and what happens to your body once you step off the court?

A seat at the table with the scientific community isn’t something you’re handed once and get to keep forever. It’s something you keep earning — study by study, review by review, disclosure by disclosure. As a sleep scientist, that’s what I want to discuss here: not what Oura and more broadly the wearable sleep technology field has already proven, but what it takes, continuously, to keep proving it. “We didn’t ask for a seat in science.

Today, Oura announced a multi-year partnership with the Los Angeles Dodgers, naming Oura Ring the team’s Official Health Wearable. The agreement marks the Dodgers’ first partnership in the health-wearable category and Oura’s first health-wearable partnership with a Major League Baseball franchise.

Today, Oura is proud to announce the expansion of our proprietary Menopause Impact Scale (MIS) through a growing ecosystem of ten partners across specialty menopause care, primary care, telehealth, and hormone tracking.

I hold a PhD in neuroscience and have spent 13 years in sleep research. Before joining Oura, I was a postdoctoral researcher at UC Berkeley where I built an open-source algorithm that scores sleep stages from polysomnography. It was published in a top-tier journal and is now among the most widely used and cited automated sleep staging tools in the field. Since 2020, I have been the lead algorithm scientist for sleep tracking at Oura.

Oura’s business is built on turning round-the-clock signals from your body into insights you can act on, so that health becomes a daily practice instead of a guessing game. When we looked at our own support through that same lens, the gap was obvious—the experiences that mattered most were the ones we could not clearly see. To address this, we set out to find a better way to measure those experiences and developed a new metric: the Total Customer Experience Score, or TCX.