Pacific Content

You’ve booked a fantastic guest on your show. They give a great interview, and you’re super excited. You check your episode downloads: they’re strong. You’re feeling good. Then you look at the consumption rate and your heart sinks. It’s under 60%. So, what happened? Of all the listener stats on the menu, we know that consumption rate might be one of the more worthy ones to obsess over. It’s an indicator of how much of the episode your listeners get through, and thus how engaged they are.

2023 was hard on many of us economically. We started the year with a rocky economic outlook, and that tone seems to have stuck all the way through to December (in fact, my first blog post of the year focused on a “looming recession”). So, this year we’ve decided to completely revamp our year-end post. Rather than gathering a collection of predictions for next year, we’re taking a decidedly positive spin and focusing on what went right in 2023.

2023 was hard on many of us economically. We started the year with a rocky economic outlook, and that tone seems to have stuck all the way through to December (in fact, my first blog post of the year focused on a “looming recession”). So, this year we’ve decided to completely revamp our year-end post. Rather than gathering a collection of predictions for next year, we’re taking a decidedly positive spin and focusing on what went right in 2023.

Hosted by Shalene Gupta, the co-author of The Power of Trust, and author of The Cycle. She spent six years at Harvard Business School researching trust. Her writing has appeared in The Atlantic, ESPN, Fast Company, Fortune, and Harvard Business Review. She has a master’s degree from Columbia journalism school.

Podcast Formats Comparing the Effectiveness of Narrative vs. Non-narrative Podcasts for Brands There’s this thing I’ve been hearing a lot lately. “Our CEO’s going to host a show like Smartless.” I get it– really, I do. Smartless is a hugely popular podcast right now (it’s even overtaken the references to Joe Rogan that I used to often hear). The brand managers I speak to are not just marketers– they’re also podcast fans. And overwhelmingly, they seem to be consuming Smartless.

Data suggests that a copy and paste approach to audio creative may not be the right one Most people come to us to develop and produce an original podcast for their brand — sometimes more than one. People who lead marketing, brands, and content for all sorts of businesses, all with ambitions of developing a podcast to reach customers and earn their attention and trust. This is what we’re known for. Our team of storytellers get excited when clients and audiences cheer for another season.

Most people come to us to develop and produce an original podcast for their brand - sometimes more than one. People who lead marketing, brands, and content for all sorts of businesses, all with ambitions of developing a podcast to reach customers and earn their attention and trust. This is what we're known for. Our team of storytellers get excited when clients and audiences cheer for another season. It literally says that in our vision statement.

Video Podcasts Without Full Video Episodes Ashley Hamer is a podcaster, writer, musician, and the managing editor of Descript, an AI-powered audio and video editor that makes producing a podcast or video as easy as editing a Word doc. If you’ve been following the podcasting scene, you’ve probably heard the buzz about incorporating video into your show.

Things don’t always go as planned: Sometimes a drive in the mountains, a swim in the ocean, or getting lost in a foreign country suddenly turns into a dangerous situation. These are the true stories of people helping people during the most pivotal moments in their lives. Each episode also includes a conversation with an expert to provide advice on crisis situations—a psychologist, a search-and-rescue expert, an emergency management expert, and many more. Developed and produced by Pacific Content

Client Stories With Matt Bucher In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? What surprises did they encounter? What lessons did they learn along the way? Find out from the people at the helm. Matt Bucher is a Senior Manager of Marketing and Audio Producer at Charles Schwab The journey Matt grew up surrounded by books. “My parents had a lot of books in the house and they took us to the library a lot.