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Image: Daddy Wellness / YouTube In late August, Leeds United winger Daniel James scored in a League Cup win at Nottingham Forest and celebrated with a “SIUUP” tribute. Leeds’ own TikTok account tagged the man behind it: a Miami creator who calls himself Daddy Wellness. Most Premier League fans had never heard of him. About 2 million people on Instagram had.

Photo: Merlin Lightpainting / Pexels Imagine a version of you that answers every DM, sends voice notes in your voice and can hop on a video call with a fan at 3 a.m. while you’re asleep. In 2026, you can buy the tools to build it. YouTube is rolling out AI avatars that creators make of themselves by recording their face and voice on their phone. Fanvue, the subscription platform, offers creators AI voice calls and AI voice notes for their fans.

Photo: Caleb Hammer Caleb Hammer’s show works like this: a stranger sits down across from him and opens up their finances, and for the next 90 minutes or so he goes through their spending, out loud, and tells them exactly what he thinks of it. That format, Financial Audit, has built an audience fast. As of October 9, 2026, his main YouTube channel has 3.94 million subscribers and more than 4.6 billion views, and his TikTok has 4.8 million followers.

Photo: Good Good For six years, Good Good did what most creators only talk about: it turned a YouTube channel into a company. By the summer of 2026 the golf group had 2.1 million subscribers, apparel at Dick’s and on Target’s website, a Callaway partnership, a $45 million funding round and its name on a PGA Tour event. Then, on Friday, August 21, it posted a promo for a new Callaway driver.

Photo: Happy Dad Big John Golfs plays golf the way a lot of people play it on a Saturday: a few beers deep, out with his buddies, with money on the line. The difference is that he can still shoot under par while doing it, and hundreds of thousands of people follow along. As of October 8, 2026, he has 847K followers on Instagram, 643,943 on TikTok and 96.8K subscribers on YouTube.

Meta is expanding a trial that sends some Facebook users in India directly into a full-screen Reels feed instead of the News Feed, Social Media Today reported on October 6. The change was first covered by TechCrunch, where reporter Jagmeet Singh described it as a new Facebook layout that opens the app on full-screen video. Affected users see a pop-up saying Reels now take the lead spot, according to a screenshot posted on X by a user named Nirav Shah. They land on a feed of recommended Reels.

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An Arizona appeals court has vacated the manslaughter sentence of Gabriel Paul Horcasitas, NBC News reported, after a judge weighed an AI-generated video of the man he shot. The Arizona Court of Appeals in Phoenix ordered a resentencing on September 30. It called the video's admission a fundamental error. Horcasitas received the maximum 10½ years in May 2025 from Maricopa County Superior Court Judge Todd Lang, NBC News reported.

Hawaii's Hōlei Sea Arch, a heavily photographed lava rock formation in Hawaiʻi Volcanoes National Park, has collapsed into the Pacific Ocean, BBC reported. It stood 90 feet (27.4m) tall at the end of Chain of Craters Road on the Big Island. It formed about 550 years ago. The National Park Service said the arch was still standing on September 23 and was gone by September 27. The exact time of the collapse is unknown.