Florida Crown Region

July marked the second month in a row that our sell-through rate fell year over year, although the decline was slight, with 73% of the 753 Porsches on offer finding new homes compared to 74% of 634 cars last July. But that one-point drop tells only part of the story, as unit volume jumped 19% and dollar volume surged 57% to $59,992,378.

June kept the Porsche market on solid footing, even if it didn’t quite maintain the pace we’ve seen over the last year. A total of 746 Porsches crossed the auction block with 73% finding new homes for a combined dollar volume of $60,739,655. While dollar volume and unit volume were both well ahead of June 2025’s $38.6 million from 614 cars, this marked the first month since March 2025 that the sell-through rate failed to surpass the same month a year earlier.

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The Florida Crown Region The Florida Crown Region (FCR) includes the northeast and north-central areas of Florida, from Fernandina Beach to Gainesville, and from Lake City to Palm Coast; with Jacksonville serving as the main hub of activities. FCR includes the following 16 Florida counties: Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Flagler, Gilchrist, Hamilton, Lafayette, Nassau, Putnam, St. Johns, Suwannee, Union.

After a strong first four months of the year, May kept the streak alive with another outstanding performance for the Porsche auction market. A total of 725 Porsches crossed the auction block, 75% of them finding new homes, for a total dollar volume of $65,909,440. Compare that to May 2025, when 651 cars generated $42,555,835 at a 71% sell-through rate, and it’s clear the market continues to build momentum.

New Member Social June 2026 The Florida Crown Region gathered today for a fantastic exclusive new member social at the beautiful Timuquana Country Club in Jacksonville—and what a turnout it was! With a record-setting 54 members in attendance, the room was filled with energy, excitement, and plenty of great conversation.

February set a strong tone for the year, with 522 cars sold for $47.9m, marking a 13% increase in unit volume and a 31% jump in dollar volume year over year, all while holding a healthy 75% sell-through rate. March continued that trend.. With the same 75% sell-through rate, the market expanded as 687 Porsches crossed the block for a total of $78.1m, representing a 12% increase in units and a 36% surge in dollar volume compared to last March.

Four months in, and 2026’s total dollar volume is already more than halfway to 2025’s full-year total. March’s strength carried right into April, giving us another record-setting month with 741 Porsches crossing the block, 76% of them selling, for a total of $76,742,859. That compares to April 2025, when 664 cars crossed the block, also with a 76% sell-through rate, for a total of $56,730,704. That makes two months in a row where dollar volume eclipsed the previous year by more than $20m.

The Florida Crown Region The Florida Crown Region (FCR) includes the northeast and north-central areas of Florida, from Fernandina Beach to Gainesville, and from Lake City to Palm Coast; with Jacksonville serving as the main hub of activities. FCR includes the following 16 Florida counties: Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Flagler, Gilchrist, Hamilton, Lafayette, Nassau, Putnam, St. Johns, Suwannee, Union.

The Florida Crown Region The Florida Crown Region (FCR) includes the northeast and north-central areas of Florida, from Fernandina Beach to Gainesville, and from Lake City to Palm Coast; with Jacksonville serving as the main hub of activities. FCR includes the following 16 Florida counties: Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Flagler, Gilchrist, Hamilton, Lafayette, Nassau, Putnam, St. Johns, Suwannee, Union.