In the old days, it used to be, “Man, if we could just get on the radio, we will break out and sell a ton.” Then you got that radio spin or add on a college or major station, and… (insert Price is Right Fail Horns). Nothing really happened. Not for most. Not for those who didn’t have a national radio campaign with an ad buy. Sure, you could add the news to your bio, but many of you know the reality – no big increase in fans, tickets, or music sales. Why?