Performics

The rise of hyper-personalization and communities centered on well-being, the evolution of Search to GEO/AEO and more: the latest trends from Performics expert Maryna Navrotska. In AIN’s Digital & Tech Trends 2026–2027 report, Maryna Navrotska, Head of Product Marketing at Performics Ukraine, shares her perspective on the developments already transforming the market.

Saudia Airlines partnered with Uber Ads to engage travelers during their daily commutes and promote its new Wi-Fi service and summer destinations. By leveraging Uber Journey Ads, the campaign reached over 207,000 trips across Saudi Arabia, becoming the first airline brand in KSA to activate Uber Ads programmatically.

Our team at Performics Ukraine just landed SEVEN awards at the IAB MIXX Awards — together with our incredible partners PrivatBank and E-ZOO. This recognition is a testament to the creativity, strategy, and hard work our team pours into every campaign , and to the strength of collaborating with partners who push us to raise the bar. Grateful to celebrate this with such a talented team and such great partners.

Congratulations to our team at Performics Poland for taking home the EMMA Media Marketing Polska (MMP) Award in the Channel Excellence – Social Media category for the “Blink Twice If…” campaign. Well-deserved!

Congratulations to Performics India on securing two wins at the ET Brand Disruption Awards for airtel — recognition that highlights how data, MarTech, and performance innovation can combine to create measurable business impact across Broadband and Mobility. More importantly, these wins reflect a broader transformation taking place across modern marketing. Today’s highest-performing campaigns are no longer driven by isolated media metrics or channel-level optimisation alone.

A Performics LATAM Session Our Performics LATAM team hosted a fantastic workshop on SEO and Generative Engine Optimization (GEO)—creating a space to explore one of the biggest opportunities in digital visibility today. The conversation focused on how brands can evolve beyond traditional search strategies and adapt to a new landscape shaped by artificial intelligence, where discoverability is being redefined. A big thank you to everyone who joined!

Performics celebrates two standout talents, Jad Matta and Alessandro Bettolini, for landing on Campaign Middle East’s Agency Faces to Watch 2026. Jad is recognized in the Creative Faces to Watch category, while Alessandro is featured in Media Faces to Watch—highlighting excellence across both disciplines within the team.

Executive Summary Connected Identity strengthens Search by expanding matchable audiences, improving the quality of platform learning signals, and enabling precise lifecycle segmentation. Brands that embed identity through Publicis Groupe’s Connected Search program consistently achieve higher ROAS, reduced media waste, and enhanced performance across the acquisition and retention funnel. 1.

Many brands approach Conversion Rate Optimisation (CRO) with unrealistic expectations. They believe CRO works like an instant performance booster, a single intervention expected to deliver overnight gains and dramatic uplifts. This belief does not stem from misplaced ambition, but from a fundamentally flawed understanding of what CRO entails. The real issue is not whether conversions can improve.

Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies a quieter, more consequential problem. Visibility has replaced understanding. This is the Theatre of Analytics, a world where performance looks impressive, but decision-making remains fragile. Traffic rises week-on-week. Costs appear efficient.