Pet Age

Austin and Kat, the Seattle-based, 100% employee-owned pet wellness brand, has expanded its functional mushroom collection with three whole-mushroom powders and two concentrated liquid extracts for dogs. The expansion extends the in-house, small-batch approach that built the company’s CBD line into one of the fastest-growing categories in pet wellness, and one where ingredient quality varies widely. Austin and Kat started in 2014 with hemp chews Kat Donatello made in her kitchen for her own dogs.

Home>Community Category> AVMA and Walt Disney World Veterinarians Share Wellness Tips to Better Pet Care Pet Age Staff//July 13, 2026// According to top veterinarians from Walt Disney World and the American Veterinary Medical Association (AVMA), there are surprising connections between wildlife medicine and everyday pet care.

VetEvolve, a community of veterinary practices focused on strengthening care through intentional growth, today announced the appointment of Dr. Laura Pletz as Chief Veterinary Officer. Dr. Pletz joins the executive team with more than 20 years of experience leading veterinarians and hospital teams across independent practice, specialty and emergency medicine, as well as multi-site medical operations.

Home>Industry News> Utah Veterinarian Dr. Jon McCormick to Open CityVet Saratoga Springs Pet Age Staff//July 13, 2026// CityVet, a community of veterinarian-owned practices, will open CityVet Saratoga Springs on July 27 at 347 East Crossroads Boulevard in Saratoga Springs, Utah. The clinic will be owned and operated by local veterinarian Dr. Jon McCormick, who is bringing 28 years of experience and a lifelong passion for caring for animals to one of Utah’s fastest-growing communities.

VICTOR Pet Food has announced the launch of Hunter’s Instinct, an innovative new line of high protein cat food precisely engineered to fuel the unique biological needs of active and outdoor-loving cats. As obligate carnivores, cats biologically require high quantities of high-quality meat to sustain their metabolic needs and daily activities.

Home>Categories>Industry News> Outward Hound Announces HIG Capital as New Majority Owner Pet Age Staff//July 10, 2026// Outward Hound has announced that funds affiliated with H.I.G. Capital have assumed majority ownership of the company. The acquisition provides Outward Hound with additional support to build on its family of dog and cat brands, accelerate product innovation, deepen customer partnerships, and pursue expanded category opportunities.

Royal Canin, a global leader in pet health nutrition and one of the billion-dollar brands of Mars, Incorporated, named Jennifer Cullen as the General Manager of the U.S. Veterinary Business Unit for Royal Canin North America, effective June 2026. Cullen will serve as a member of the Royal Canin North America Leadership Team and as the executive sponsor of the organization’s Pride Associate Resource Group.

The companion animals segment is no longer a growth opportunity for Ceva, it is a strategic priority.

Every pet food label on the shelf is about to change. AAFCO’s Pet Food Label Modernization (PFLM) initiative is the most significant update to pet food labeling in more than 40 years, requiring a new Pet Nutrition Facts format and additional testing to support label claims. The model regulations were published in January 2024, and most manufacturers have yet to begin the transition.

Bond Vet and Small Door Veterinary have announced that they have finalized their merger, forming one of the largest premium veterinary networks in the country. Financial terms of the transaction were not disclosed. The two brands were founded on a shared goal of delivering exceptional veterinary care that is personal, built on trust, and there when it matters most.