Pet Age

Home>Categories>Features Category> Eye on the Prize: Get Excited About These Dog Food and Treat Trends Pet parents in the U.S. continue to prioritize spending on their companion animals, yet they are becoming more selective about which products earn a place in the household budget.

Home>Categories>Industry News> PetLabCo. Launches NeuraBlend Calming Chew to Support Dogs During Travel, Everyday Stressors Pet Age Staff//October 13, 2026// PetLabCo., a leading pet wellness brand creating science-backed, breakthrough solutions to help pets live healthier, happier lives, recently announced the launch of NeuraBlend Calming Chew, a daily soft calming dog chew to support emotional balance and help dogs navigate stress and changes in routine.

Anyone who has lived with a cat flap knows the arrangement is basically an open invitation. Your cat comes in. The neighbor’s cat comes in. Occasionally a possum comes in, and you find out about it at 2 a.m. Pet doors have never really distinguished between “your animal” and “any animal small enough to fit through the hole.” FacePaw aims to address that by using facial recognition to identify registered pets. That’s the whole pitch. No RFID collar to lose. No chip to scan.

Home>Categories>Industry News> Sparkle Grooming Co. Expands into Atlanta Area with Johns Creek, Georgia Location Pet Age Staff//October 13, 2026// Sparkle Grooming Co., a wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category, will officially open its new Johns Creek salon on October 19.

PremieRpet, a pioneer in developing high-quality nutrition and super premium foods for pets in Brazil and the company behind Natoo Pet Foods in the United States, has partnered with Onçafari to support scientific research focused on the conservation of the maned wolf, one of Brazil’s most iconic species and the largest wild dog in South America.

Home>Categories>Industry News> After Colorado, North Carolina and Texas Franchise Agreements, Skiptown Focuses on Georgia Footprint Pet Age Staff//October 13, 2026// Skiptown, a modern, tech-enabled dog care franchise, is building on its established presence in Georgia as it looks to expand its footprint. With an existing location in Atlanta and a growing following among pet parents, Skiptown is seeking franchise owners to bring its all-in-one approach to more communities.

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Holladay Distillery is giving bourbon lovers a new way to share a little of the Holladay spirit with their four-legged best friends with the launch of Holladay Bourbones, all-natural, bourbon-inspired dog treats made with the same historic grains used to make Holladay Bourbon. Bacon-flavored and bite-sized, Bourbones take inspiration from Holladay’s 170-year distilling heritage while being made specifically for dogs.

Let’s be real: between dangling baubles that double as cat paw magnets, stolen gingerbread figures, counter-surfing missions, and wrapping paper that is torn to shreds before breakfast, the holidays are gloriously unhinged for pet families nationwide. Petco has officially kicked off its 2026 holiday campaign “Never Naughty, Always Nice,” proving once and for all that no matter what kind of merry mischief pets get into, they have a lifetime VIP pass to the Nice List.

To mark the 25th anniversary of the groundbreaking Purina Life Span Study, which directly connected the importance of lean body condition with an extended life span, the Purina Institute has recently reflected on findings that continue to shape how veterinary professionals think about healthy weight and longevity in dogs.