Pet Age

As cat ownership continues to grow and today’s cat parents seek products that promote enrichment, exercise, and interactive play, Giddy Kitty is expanding its retail footprint through a new distribution partnership with Vermont Pet Food & Supply. Through this new partnership, Vermont Pet Food & Supply will distribute the full line of Giddy Kitty products that are in stock and available for immediate shipment to retailers.

Fi, a leader in smart pet technology, has announced the launch of Fi Ultra, the world’s first dog tracker powered by T-Satellite with Starlink, which leverages Low Earth Orbit satellites to keep cellular devices connected even outside terrestrial network coverage.

Following the success of the strategic partnership signed in 2025, Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcilik are taking their collaboration to the next level and embarking on a new milestone in their shared international growth journey.

Pet Honesty, a science-backed, vet-approved pet wellness brand, has announced Cat Squeezables, a new line of lickable purées that delivers targeted health benefits in a format cats naturally love. Building upon the success of Pet Honesty’s award-winning crunchy, creamy, dual-texture cat supplements, this innovation further expands the brand’s focus on making cat wellness easier, more effective, and more enjoyable for both pets and pet parents.

The National Service Animals Monument (NSAM) has announced its support for the introduction of the National Service Animals Monument Location Act, a bipartisan legislation introduced July 1 authorizing placement of its monument on the National Mall Reserve — the nation’s most distinguished location for works of exceptional and enduring national importance. NSAM will be the first national monument honoring the contributions of service animals and their handlers throughout American history.

Zuke’s dog treats is launching limited-edition, park-specific treat packages to support conservation efforts at three iconic national parks — Acadia, Sequoia and Shenandoah. Zuke’s will match consumer donations up to $25,000 per park through December 31, 2026 to help protect the wild places dogs and their owners love to explore.

Vetster, a leading pet care marketplace, recently announced the expansion of its virtual veterinary support program to PetSmart stores across Canada. The U.S. program rolled out in over 500 stores, with thousands of veterinary consultations being completed by store associates through Vetster. Now, PetSmart associates across more than 140 Canadian stores will have direct access to licensed veterinarians through Vetster’s secure virtual care platform when pet health concerns arise.

COLLAR Company recently unveiled its ultra-light WAUDOG Red Ball. This product is the result of the company’s many years of experience in developing reliable solutions for the market.

Agenda Health, a healthcare-focused transaction advisory firm, has announced the hiring of Christopher Suscha as Managing Director of Animal Health.

Approximately 4.18 million Americans turned 65 last year, the highest number ever recorded in a single year. They worked, paid in, and earned their retirement. They’re also gone, and there aren’t enough workers left to replace them. That’s the first problem, and it isn’t hypothetical. The second: the U.S. fertility rate last year was 1.6 births per woman. Replacement rate is 2.1. We’ve been below that line for decades, and by 2033 the population starts shrinking outright.