Pet Food Processing

MARION, OHIO — Dog treat company Just Paw Naturals shared its plans to expand throughout the United States in an effort to become the country’s healthiest dog treat company, while ensuring accessibility and affordability of its products. Just Paw Naturals was founded by Destany Oney, who was inspired by her rescue dog Loki. “Just Paw Naturals really started because Loki has a sensitive stomach and I got tired of looking at treat bags with a whole science project on the ingredient list,” Oney said.

HAIFA, ISRAEL — Ever After Foods (EAF), a tech company focused on developing cultivated meat, announced its acquisition of Fishway, a food-tech company that develops cultivated fish biomass. By integrating Fishway’s technologies and scientific capabilities in aquatics, the deal marks an important milestone in EAF’s long-term strategy to expand its industrial protein manufacturing platform, according to the company.

LAS VEGAS — When Lashonda Geffrard founded the Black Pet Business Network (BPBN) in 2021, her goal was to create a community for Black Americans in the pet care and nutrition industry to help grow their businesses and provide resources, connections and mentorship. Five years later, BPBN recognized some of the industry’s leaders in the first BPBN Industry Honors presented during SUPERZOO 2026 on Aug. 12. “I created the Black Pet Business Network to be everything I needed,” Geffrard said.

LAS VEGAS — During SUPERZOO 2026 last week, Fera Pets unveiled two new product innovations: Longevity for Dogs and Healthy Weight & Muscles for Dogs. As pet parents increasingly seek more proactive, science-forward ways to support their dogs’ health span, these innovations are designed to meet that demand with premium ingredients, veterinarian guidance and formulations rooted in both clinical insight and everyday usability, according to Fera Pets.

NOTTINGHAM, UNITED KINGDOM — Years.com announced Aug. 20 that it has voluntarily recalled all Years Fresh Meals (excluding its Chef’s Collection) as a precautionary measure while the company investigates reports of sudden bilateral dry eye in dogs. As of 9 p.m. on Aug. 18, 192 customers in total have reported potential — yet unverified — eye issues.

TOKYO — Unicharm Corporation and The Hartz Mountain Corporation announced that its wet cat treat brand DELECTABLES® has been recognized as the No. 1 global wet cat treat brand in terms of retail value sales in 2025 based on Euromonitor International’s research. DELECTABLES was first introduced to the market in 2016 and has rapidly grown in popularity, according to Hartz.

LONGMEADOW, MASS. — Dave’s Pet Food recently launched new lines of complete-and-balanced recipes for dogs and cats: Homestyle Dog Pouches and Goat Milk Cat Can recipes. Launched at SUPERZOO 2026 last week, the lines aim to offer pet parents meals that combine quality with affordability, according to Dave’s. “When I started Dave’s, I wasn’t trying to reinvent pet food — I was trying to make it more affordable,” said Dave Ratner, founder of Dave’s Pet Food.

TUSTIN, CALIF. — JustFoodForDogs (JFFD), a fresh dog food company, expanded its Veterinary Support Diet dog food line with the launch of a new prescription diet, Digestive Care, and an updated formula for its Metabolic + Weight Control diet. The new Digestive Care Veterinary Support Diet is a fresh formula designed to support dogs with gastrointestinal disorders, as well as digestive sensitivities and conditions that require more easily digestible nutrition.

OVERLAND PARK, KAN. — Hill’s Pet Nutrition announced three personnel appointments within its people and customer development leadership teams. Wendy Boise has been appointed executive vice president of People. Boise brings more than 26 years of human resources leadership from Hill’s parent company Colgate-Palmolive, in which she has driven organizational effectiveness and HR strategy during the company’s significant transformation.

MARKHAM, ONTARIO — Canadian pet specialty retailer Pet Valu announced an expansion of its Performatrin® Culinary pet food brand with the launch of Frozen Raw for Cats, a line of easy-to-serve raw nutrition made specifically for felines. The new cat food line aims to provide several health benefits to cats, from hydration and lean muscle support to skin, coat and dental health.