Pets+

(PRESS RELEASE) RIALTO — Vetericyn, a leader in pet wellness products, announced the launch of its new line of Relief Kits. These purpose-driven bundles are designed to help pet owners quickly and confidently address their pet’s itchy and irritated skin, eyes, or ears — some of the most common problems owners must deal with. The kits will be available nationwide at major retailers and online.

BROTHS, GRAVIES AND FREEZE-DRIED shreds support pet health, drive repeat purchases and increase basket size. Meal Toppers/Treats NATOO PET FOODS In new packaging that reflects its sustainability mission, Brazilian heritage, and science-backed nutrition philosophy, the simple, flavorful toppers elevate everyday meals for cats and dogs of all sizes and life stages, including seniors.

(PRESS RELEASE) FAIRPORT, NY — For many pet owners, one of the hardest parts of watching a beloved dog or cat age is seeing them become less responsive to the world around them. Pawsitive Vibes is working to change that with the introduction of a new wearable sensory aid designed to help senior and disabled pets stay more connected to their environment and the people who love them.

(PRESS RELEASE) From the supply chain to innovation, from aquatics to grooming: an exhibition ecosystem showcasing every segment of the pet industry. In today’s global pet care market, competitive advantage is no longer defined by manufacturing capabilities alone, but by the ability to position products and businesses strategically.

(PRESS RELEASE) HOLLAND, MI — John A. Van Den Bosch LLC and SitStay announced a new distribution partnership. The collaboration pairs John A. Van Den Bosch’s established distribution expertise with SitStay, an innovative dog treat brand, to meet the growing demand for single-ingredient dog treats. This partnership expands John A. Van Den Bosch’s expanding portfolio of healthy, lowingredient dog treats. SitStay is a trusted maker of high-quality, limited-ingredient dog treats since 1995.

The Quirky Pet, Montpelier, VT OWNER: Cindra Conison; FOUNDED: 2011; locations: 1; AREA: 673 sq.

MEET THE JUDGES A panel of industry professionals joins the PETS+ team to choose America’s Coolest pet businesses. Get to know the pet pros who helped pick the 2026 winners. Each year, we invite respected members of the pet industry to join the PETS+ editorial team — Editor-in-Chief Pamela Mitchell and Contributing Editor Melissa L. Kauffman — in judging America’s Coolest.

West Lebanon Feed & Supply, West Lebanon, NH OWNER: Employee-owned, President Mike Burnham; FOUNDED: 1926; locations: 1; AREA: 11,000 sq.

Agri Feed Pet Supply KNOXVILLE, TN As the second and third generations in their family to own and operate the community-rooted business, mother and son Melissa and Britt Sturm celebrate their store’s 50th anniversary this year. The two thriving Knoxville locations each have a personality of their own, carrying a large variety of pet products and services, from a full English equestrian apparel and tack department to an on-site dog park.

THESE GROOMING ESSENTIALS meet the growing demand for salon-quality pet care at home. Doggy Spaw Towel CHAMMYZ All-natural dog towels crafted for durability, softness, and absorbency. Shaped like a dog bone, the towels have built-in sidepockets to keep pet parents’ hands clean and dry. Wood-derived, almost 10 times more absorbent than cotton. In Denim Blue, Ocean Blue, Sunset Red, Surf White, and Olive Green. Eco-friendly. Machine washable, hang dry.