Podchaser

A podcast API is an interface that lets developers pull podcast data (shows, episodes, transcripts, charts, and audience information) programmatically instead of scraping it by hand. The right one depends on what you need. Apple’s iTunes Search API and the Spotify API return first-party catalog metadata for their own platforms but no cross-platform listener or demographic data. The Podcast Index API is free and open-source, covering ~4M+ feeds at the RSS-metadata level.

Tracking brand mentions and sentiment across podcasts requires a tool that reads the actual spoken transcript, not just episode titles or web coverage. General social-listening platforms such as Brand24, Mentionlytics, and Critical Mention add podcasts as a thin feed and score sentiment on shallow text. Podcast-native tools such as Podchaser and Podscan read full-text transcripts.

A podcast transcript API is an interface that returns the full spoken-word text of podcast episodes programmatically, and usually lets you search across those transcripts instead of listening episode by episode. Most podcast APIs do not offer transcripts at all.

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Podcast advertising is paid brand promotion inside podcasts. The three main formats are host-read ads, where the host personally endorses the product, produced or programmatic spots inserted dynamically, and branded podcasts the advertiser produces. It works because it borrows the host’s trust.

Podcast audiences are large in aggregate but concentrated by show. About 58% of Americans age 12+ listen to podcasts monthly, and 80% (roughly 230 million people) have ever listened to or watched one (Edison Research, The Infinite Dial 2026). Individual audiences are much smaller. Of the roughly 407,000 actively-publishing podcasts Podchaser tracks, only about 30,000 (7%) reach 10,000+ listeners, about 8,300 reach 100,000+, and 1,381 reach a million or more. Demographics also vary by genre.

The US business podcast trends landscape in 2026 is a long-tail meritocracy, not a network-controlled category. Across six months of Apple’s US Business charts, the single biggest publisher held just 3.3% of all chart-weeks, and the top 10 publishers together held under 20% — 202 different publishers cycled through the Business Top 100.

A podcast database is a searchable catalog of podcasts and their metadata — shows, episodes, hosts, contacts, audience data, and reach — that PR, marketing, and media teams use to find, vet, and pitch the right shows. The best choice depends on the job. Podchaser is the most comprehensive: 6M+ shows, 2.19M+ verified contacts broken out by role, 20+ first-party audience demographics, brand-safety scoring, and transcript monitoring, plus a public API.

Change Your Mind from New Scientist brings you the brain health advice you really need to know. Every week, award‑winning science journalists Cat de Lange and Helen Thomson cut through wellness hype to find out what actually keeps your mind sharp, your mood steady and your memory strong. As friends, they’ve spent decades swapping stories, testing trends and exploring the latest neuroscience, and thought it was about time to share the tips and tricks that have genuinely changed their own lives.