Podchaser

Podcast advertising is paid brand promotion inside podcasts. The three main formats are host-read ads, where the host personally endorses the product, produced or programmatic spots inserted dynamically, and branded podcasts the advertiser produces. It works because it borrows the host’s trust.

Podcast audiences are large in aggregate but concentrated by show. About 58% of Americans age 12+ listen to podcasts monthly, and 80% (roughly 230 million people) have ever listened to or watched one (Edison Research, The Infinite Dial 2026). Individual audiences are much smaller. Of the roughly 407,000 actively-publishing podcasts Podchaser tracks, only about 30,000 (7%) reach 10,000+ listeners, about 8,300 reach 100,000+, and 1,381 reach a million or more. Demographics also vary by genre.

The US business podcast trends landscape in 2026 is a long-tail meritocracy, not a network-controlled category. Across six months of Apple’s US Business charts, the single biggest publisher held just 3.3% of all chart-weeks, and the top 10 publishers together held under 20% — 202 different publishers cycled through the Business Top 100.

A podcast database is a searchable catalog of podcasts and their metadata — shows, episodes, hosts, contacts, audience data, and reach — that PR, marketing, and media teams use to find, vet, and pitch the right shows. The best choice depends on the job. Podchaser is the most comprehensive: 6M+ shows, 2.19M+ verified contacts broken out by role, 20+ first-party audience demographics, brand-safety scoring, and transcript monitoring, plus a public API.

Change Your Mind from New Scientist brings you the brain health advice you really need to know. Every week, award‑winning science journalists Cat de Lange and Helen Thomson cut through wellness hype to find out what actually keeps your mind sharp, your mood steady and your memory strong. As friends, they’ve spent decades swapping stories, testing trends and exploring the latest neuroscience, and thought it was about time to share the tips and tricks that have genuinely changed their own lives.

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The first half of 2026 produced a new graduating class of podcasts. We ran the numbers on every one of them — who showed up, who dropped out, and the vanishingly small number who actually broke through. Every year, hundreds of thousands of new podcasts arrive with a first episode and a dream. We wanted to know what actually happens to them. So using Podchaser’s database, we pulled every podcast with a debut episode between January 1 and June 30, 2026 — 153,767 of them — and profiled the cohort.

Podchaser Pro and Meltwater both serve in-house communications and brand monitoring teams, but they’re built for different jobs. Meltwater is a broad media intelligence and social listening suite. It’s strong on cross-channel monitoring across online news, print, broadcast, and social, with a sales-intelligence module added. Its podcast coverage exists but is shallow, with limited transcript-level monitoring. To properly assess Podchaser vs Meltwater, keep reading.

Released Friday, 26th June 2026 Good episode? Give it some love! Good episode? Give it some love! Welcome to PHD (Positivity Hack Delivered) Episode 214 by Jemille Navarosa with guest Patrice Williams-Lindo, Workforce Futurist, Ethical AI Strategist, & CEO of Career Nomad™. With 20+ years of leadership experience across Accenture, KPMG, and Deloitte, Patrice helps professionals transform visibility into opportunity in an AI-driven world.