the pollack group

By Emily Greifeld A strong campaign can generate attention, but the message behind it determines what people actually take away. When that message is unclear, inconsistent or disconnected from the audience, even great creative has a difficult job to do. That was one of the central themes of a recent conversation between The Pollack Group President Stefan Pollack and Peter Woolfolk host of the Public Relations Review Podcast.

By Jennifer Lewis Summer 2026 was an incredibly important time for sports in the US. The Knicks won their first championship in over 50 years, and many vibrant cities became home base to host the World Cup. Sports bars were at capacity as people from all over the world flooded cities like Boston and New York City, and people from across the country, even those who don’t follow professional sports, found themselves immersed in the fandom the World Cup brought.

Getting a story into the news is only the beginning. Today, stories move across platforms, shape public conversations and, in some cases, inspire real-world action. In this episode, Jenn and Brittany sit down with Em DeCiccio, Director of Operations at Lift Our Voices, to discuss what makes stories resonate beyond the newsroom.

The Pollack Group (TPG) is expanding its work with the Simon Wiesenthal Center (SWC), the Museum of Tolerance (MOT), Moriah Media (MM), and the Mobile Museums of Tolerance (MMOT), adding organic social media, content production, and community management to its role as Agency of Record (AOR).

By Jessie Peng Welcome to the first edition of The Pollack Group’s Brand Visibility Index. Generative engines like ChatGPT, Claude, and Gemini are playing an increasingly important role in brand discovery. If AI cites your brand in its responses, then accuracy, consistency, and ranking are critical. With the Back-to-School season approaching, we started thinking about how students and parents are using AI to help them shop.

By Stefan Pollack Every summer, I take time to reflect on what the first half of the year has taught us and where I believe the market is headed next. Some shifts have happened faster than expected, while others have proven to be less significant than many predicted. As we head into the second half of 2026, these are the trends I believe communicators and business leaders should be paying the closest attention to.

This article was originally published here. Naming their business is often one of the first brand decisions a founder makes. It’s also one of the hardest to undo. Once the name appears on a website or storefront or in a pitch deck or customer’s search bar, any confusion introduced later around its spelling, meaning, or credibility can work against the business, undermining it from the start.

By Stefan Pollack Ask ten people at any organization what the company stands for, and you’ll likely hear ten different stories. Marketing frames it one way, sales another, and the executive team crafts a narrative for investors that rarely matches what lives on the website. These perspectives aren’t wrong; they’re just unaligned. In today’s saturated market, that lack of alignment is more than a nuisance; it’s a costly vulnerability.

Influencer marketing has evolved far beyond sponsored posts and vanity metrics. As audiences become more selective about the content they engage with and the companies they trust, brands are rethinking what successful influencer partnerships really look like. This week’s imPRessions episode explores the world of influencer marketing with Amanda Brunak, Influencer Marketing Manager at OLIPOP.

By Jackie Liu Think about how differently people discover brands today. They’re not searching; they’re asking AI. Whether a client gets mentioned, how they’re described, and which sources are being cited are becoming as important as any headline or Google search ranking we’ve ever chased. That makes AI visibility a strategic media relations issue, not just a technical one.