the pollack group

By Jennifer Lewis For the past four consecutive years, The Pollack Group (TPG) has been the integrated communications partner behind Customer Contact Week (CCW), CMP’s flagship event and the largest customer contact conference series in the world. Year over year, the partnership has helped make CCW a newsworthy, attention-grabbing industry moment. 2026 was no exception. TPG’s PR efforts secured over 21 million impressions in organic earned media coverage.

By Stefan Pollack This article was initially published here. When a new local retailer opens up in a community, sometimes people will notice the sign, browse once and move on. Other times, neighbors and shoppers feel instantly that the new business already belongs. The difference often comes down to how well a retailer builds interest and anticipation before opening its doors.

Right now, brands are clamoring for attention during the 2026 World Cup. Here’s why some brands are standing out over others. “Welcoming the world to the beautiful [redacted] stadium!” Levi’s couldn’t display its logo during the FIFA World Cup, but that didn’t stop the brand from stealing the spotlight. See how it turned a restriction into a marketing opportunity.

By Isabelle Robinson Public relations has never been static. But lately, the pace feels different. Deadlines are tighter. News cycles are louder. Clients expect sharper thinking and faster execution, often at the same time. At the center of that acceleration is artificial intelligence. In PR, AI has entered the conversation as both a promise and a threat. Some worry it will dilute creativity. Others treat it as a shortcut. In my experience, neither perspective captures what’s really happening.

Your brand. In every AI answer. ChatGPT, Claude, Gemini, and Perplexity are now the front doors to discovery, shaping first impressions before a prospect ever lands on your website. Search is now a conversation. Generative engines like ChatGPT have become the architects of brand discovery, influencing how audiences perceive companies and organizations before they ever engage with owned channels.

By Stefan Pollack This article was initially published here. Picture the scene: The strategy off-site is going well. Someone advances to the persona slide; let’s call her “Mindful Michelle,” 38, urban, values-driven and digitally fluent. The room nods. No one asks when the data was collected, how it was validated or whether the landscape it describes still exists. It “feels” right.

By Stefan Pollack The Pollack Group was named a Top 100 Inspiring Workplace in North America for 2026, ranking #67 and earning Top Small Workplace recognition. This reflects our focus on purpose, culture, leadership, wellbeing, inclusion, employee voice, and experience. We see this as motivation to keep improving.

Today, the relationship between people and their pets has shifted tremendously. From matching outfits, to birthday parties, holiday card portraits, and everything in between, pets are no longer just companions, but family members and support systems for many across the world.

Audience IQ is not a generative AI chatbot. Platforms like Claude and ChatGPT have the ability to create data-driven audience personas and proto-personas, but no way to validate data based on tangible situations and actual occurrences. They can suggest different prompts to generate personas and validate data, but that’s where it ends. Audience IQ leverages scenario- aware audience personas that uncover precisely what companies and organizations need to make informed business decisions in real-time.

Customers don’t just want to buy a product; they want to buy the experience. Here’s why experiences are becoming a crucial part of today’s marketing strategies. While marketers can buy reach, impressions, and visibility, they can’t buy cultural relevance. True brand affinity comes from understanding and contributing to culture authentically rather than forcing trends or chasing attention. See why brands need to listen first, support the communities shaping culture, and create genuine experiences.