Pool & Spa News

The owners of this Florida property asked builder Spiro Custom Pools for a first-class resort-style aquatic landscape suitable for entertainment and relaxation. They wanted to treat it like an extension of the indoors, with areas for lounging, social gatherings, outdoor dining, evening entertainment, and recreational use. They wanted a backyard that was equally beautiful at night and during the day, and they requested the option for a fully enclosed space.

Pool Spa Patio Expo — Conference Schedule November 14–19, 2026 * Room locations are accurate at presstime but are subject to change. Please visit poolspapatio.com for the latest information.

Registration is still open for the 2026 Pool Spa Patio Expo (PSP Expo), which will take place November 17-19 at the Ernest N. Morial Convention Center in New Orleans, with pre-show education running November 14-16. The show, co-located with Deck Expo, returns to the city for the first time in seven years and adds new networking formats and show-floor programming, organizers said. More than 350 exhibitors are expected to fill the show floor across more than 30 product categories.

Shasta Pools, a 60-year-old Phoenix-based pool builder and longtime PSN Top 50 company, has been sold. The new owners, Dansons Capital Group, in partnership with Accrual Equity Partners (AEP) and Hydro Construction (HydroCon), plan to turn Shasta into a national brand. Additionally, the group said it will build upon Shasta’s pool-service business to include other home services. The new owners have not yet revealed what services the company will branch out into.

King Technology has opened a new 208,000 sf manufacturing, warehousing, and distribution center in St. Peters, Missouri. The water care product manufacturer is investing at least $17 million in the facility and expects the operation to employ 40 workers within three years. Located at the Lakeside Logistics Center in St. Peters, the facility will centralize key manufacturing and distribution operations.

For most pool and spa professionals, the phone doesn’t ring because of a clever tagline. It rings because a homeowner searched “pool service near me” at 9 p.m., found a credible-looking business, and clicked. Winning that moment takes consistent SEO, content, social media, and digital advertising — work most dealers don’t have time for, and don’t want to hand to a generalist agency that has never touched a chlorinator.

I remember 20 years ago, when all of us Gen Xers and Baby Boomers were up in arms about the Millennials. The prevailing discourse said that their parents had coddled them. They were more interested in giving their money to Starbucks than saving up for a down payment on a home. And there was a lot of talk about entitlement.

Automatic Pool Covers, Inc. is expanding its national sales team with a group of longtime aquatics industry professionals. Scott Cummings, the company’s director of national sales, leads the new team. The group includes five sales leaders with decades of experience in the pool and aquatics industry. Cummings brings more than 39 years of industry experience to the role.

Saunas have gained unprecedented popularity, prompting some to ponder the reasons behind their surge, while others question why it took so long for them to gain widespread recognition. Saunas have been a growing wellness commodity for spas, gyms, yoga studios, hotels, resorts, and many more commercial locations for years. Residential saunas have also been increasing in demand, especially over the past two years, which has been a whirlwind.

Pool Nation, the podcasters who expanded their company into one of the most popular educational entities for the pool/spa service industry, has opened a new 22,000-sq. ft. headquarters and multifunctional space. Occupying an entire floor of a Dallas high-rise, the space is intended not only for the podcast and Pool Nation courses but also for sponsors, members, and others as a teaching and meeting place.