Popsa

Online/Digital
Popsa is a B Corp™ certified startup building generative AI technology that automates the creation personalised products for consumers all over the world. The company is developing AI agents that generate designs for artefacts such as photo books, based on the data contained in photos, therefore removing countless anxieties and manual tasks usually associated with personalisation, and empowering everyday people with professional storytelling techniques for the first time. Its existing award-winning app has made printing memories so easy and accessible that anyone can do it. As a result, the company receives 20,000 orders every week, increasing to 80,000 during Q4. Popsa's native iOS and Android apps are available in 12 languages – attracting more than 8 million users to date – and they ship to 50 countries around the world. Despite being headquartered in London, only 15% of Popsa’s revenue comes from the UK (France is the company’s top market whilst the US is the fastest growing). People come to Popsa to create photobooks and other products, but what Popsa really does is help them process their lives and relationships through reflection on their photos. The company's longer term ambition is to become a global destination for the curation of memories; a space to explore all of life’s moments and the emotions that come with them – not just the highlights. So holidays, but also lazy days and sad days too. Because Popsa believes the more you reflect, the better you understand yourself and your connections with others. Source

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Scope National
Language English
Country United Kingdom
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Make a Memory With Me: inside Karnataka’s bustling fish market

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By Issy Croker
| Popsa
First come, first served is the name of the game at Maple Fish Market. From hulking vessels crewed by more than 20 men to rickety dinghies, fishing boats compete for every inch of the harbour frontage. Vendors jostle for prime position as the fishermen unload their nightly catch. Scores of local residents stream through makeshift passageways while boxes of the day’s haul are stacked to precarious heights.
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The most photographed spots in Scotland

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By Bradley Grantham
| Popsa
Words by Georgina Groom-Rietschy Scotland is revered for its rugged beauty, from medieval castles and dramatic Highland peaks to a culture defined by folklore, world-class festivals and a dynamic food scene. Close enough to London for a long weekend, it offers an effortless escape into some of Britain's most spectacular landscapes. To uncover the destinations that dominated Popsa travellers’ camera rolls in 2025, we analysed millions of customer photos using a rigorous, data-led approach.
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What Yellowstone taught me about photographing wildlife

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By Taylor Hatmaker Verified
| Popsa
When I quit my full-time job as an editor, I was ready to reward myself with an adventure. Restless after a few years of spending too much time glued to my desk, I wanted a bite-sized but still epic trip to help me shift gears after all of those long days in the newsroom. When it comes to epic, America’s National Parks always deliver.
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7 Photo Book themes that go beyond the holiday album

| Popsa
It can be a challenge to work out which photos to print and how to organise them. Most people opt for a holiday album but there are plenty of other memories worth celebrating. The everyday moments, the ordinary weekends and everything that happens between life’s biggest milestones. With that in mind, we’ve drawn up a shortlist of seven alternative photo book ideas worth considering.
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Make a Memory With Me: my girls’ trip to Valencia

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By Shahed Ezaydi
| Popsa
Turning 30 is a big milestone, and it can be surprisingly challenging to decide how you want to celebrate it. A quiet dinner with family? A big party with friends? For our 30th birthdays last summer, my best friend Georgia and I chose to mark the occasion with a trip away together. Our holiday to Valencia would not only symbolise us both entering our thirties, but also serve as a nod to the decade we’d spent as friends.
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How to capture steam, breath and warmth in cold weather photos

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By Emilie Hill Verified
| Popsa
How cold does it need to be to photograph visible breath? Generally below 5C, though closer to freezing, gives more consistent results. The colder the air, the more visible the condensation from breath will be. What’s the best light for photographing breath or steam? Backlight works best for breath, while soft side light is ideal for steam. Both help create separation and reveal texture. How do I photograph steam from mugs or food without it disappearing?
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Table Talk: identity, tradition and modern entertaining with Helen Graham

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By Georgina Groom-Rietschy
| Popsa
Following the success of a string of sold-out pop-ups and stints at some of London’s most influential restaurants – including Bubala, The Palomar and The Barbary – chef Helen Graham recently launched her debut cookbook Centrepiece. It features more than 100 recipes, drawing on Middle Eastern and North African flavours, with nods to her Ashkenazi Jewish heritage woven throughout.
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Heritage Heroes: the beauty of textile design with Rosanna Falconer

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By Georgina Groom-Rietschy
| Popsa
Heritage Heroes celebrates the artisans preserving centuries-old crafts and traditions. In this series, we seek out the workshops worth the detour, the experiences that capture the spirit of a destination and the keepsakes you’ll treasure long after the journey ends. Five hours southwest of Delhi, Jaipur draws travellers with its striking terracotta facades, spice-scented bazaars and royal history.
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The most photographed spots in Lisbon

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By Bradley Grantham
| Popsa
Words by Georgina Groom-Rietschy Lisbon’s cobbled streets unfold across hills, storied squares and a sun-kissed riverfront. In a city revered for its showstopping beauty – defined by azulejo-clad facades, centuries-old monasteries and a thriving arts, craft and culinary scene – it’s challenging to know where to start capturing the city. Yet with cinematic light and a free-spirited attitude etched into its core, you’d be hard pressed to find a bad angle.
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Inside the water: photographing waves from within

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By Nick Pumphrey
| Popsa
Nick Pumphrey has been photographing the Cornish sea since his teens – here, he reflects on what keeps drawing him back. First light in the sea is, and always will be, prime time for me. In the morning, you feel the cold in the air and in the water. The light is blue, and the sounds are soft and minimal. Those initial photographs hold all of these qualities – the cold, the quiet, the calm. The surface mirrors what is above, with pinks, purples and reds bleeding into an endless palette of blue.
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Popsa Journalists

Groom, Georgina
Halfhead, Lucy