Press Hook

We had an inspiring coffee chat with Angela Melero, Executive Editor of The Zoe Report! Press Hook: Can you tell us about your journey in the digital media space? Angela Melero: I originally started in print, working at a business newspaper and then a beauty trade magazine. From there, I transitioned into the digital space, working for L'Oreal on their branded site, makeup.com. Then I freelanced for a bit, working with Refinery29's branded team and doing a lot of beauty and fashion freelancing.

In our latest Coffee Chat, we had the privilege of sitting down with Katlyn Moncada, Food Editor at Better Homes & Gardens. Press Hook: How did you get started as a journalist, especially in food journalism? Katlyn Moncada: I started my journalism career in my hometown of St. Louis, Missouri. I was working for a smaller, local city magazine and ended up becoming their lead dining blogger.

In our latest "Coffee Chat" series, we had the privilege of sitting down with Kim Taylor, the publisher and editor of Beauty News NYC. Kim's journey from teaching and journalism to her current role at the helm of a thriving digital platform is as captivating as the stories her team curates. Join us as we delve into Kim's unique path and her insights into the beauty industry's ever-evolving landscape. Press Hook: Hello Kim! What's your personal journey that led up to BeautyNewsNYC?

Valentine's Day is not just about love and romance; it's a prime opportunity for brands to make their mark. Here are insights and strategies to ensure your Valentine's Day pitches stand out. Timing Your Pitch: The end of December might seem like downtime, but it's actually a golden opportunity. Writers like Aly Walansky (Forbes, Food Network, The Kitchn) and Alesandra Dubin (Travel & Leisure, Southern Living, Good Housekeeping) note that this period is slower, making it ideal for getting noticed.

As the world hurtles into the future, public relations is evolving unprecedentedly. The landscape that PR professionals navigate today vastly differs from what it was a decade ago, and the changes keep coming. Here are the top 10 trends to watch for in 2024. 1.The Everlasting Era of Virtual Events The COVID-19 pandemic gave birth to a new normal in PR: the rise of virtual events.

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is the name of the game at Press Hook. We've been closely monitoring a fascinating trend in advertising: brands are harnessing the power of their earned media (any material written about you or your brand that you haven't paid for or created yourself) placements within their ad creative to achieve significant boosts in return on ad spend (ROAS).

After receiving requests from retailers and consumers alike, Wicked Sensual Care is proud to announce a delectable new flavor combination menu to tantalize taste buds. Inspired by classic desserts and refreshing treats, each combination transcends the ordinary, allowing partners to connect and indulge in a sensorial playground. The new menu can be found on the B2B portal here.

May 1, 2023 – You could send Mom a dozen roses for upwards of $100, or you could give her the flowers she really wants with Smoakland cannabis delivery. According to Forbes, 70% of moms who use cannabis have experienced discrimination because of it. Smoakland wants to help end the stigma against parents who use cannabis, and celebrate the hard work of mothers everywhere with up to 50% off select strains and two specially curated combo packages at Smoakland.com, now through Mother’s Day.

Cannabis Delivery Service Now Accepting Credit Card Transactions California dispensary Smoakland brings credit card payments to 30 delivery areas (March 22, 2023) - Smoakland Cannabis Delivery Service is now accepting all major credit card payments, which is a big hurdle in the cannabis industry.

The Best Gift For Mom - StrongBoard Balance (Amazon Affiliate) Mother’s Day is a special time to honor the mom(s) in your life by giving them a perfect gift. To help moms find balance, we would like to recommend StrongBoard Balance, the multi-spring balance board designed to strengthen core muscles, improve reaction time, support postpartum recovery and overall performance.