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| Scope | Consumer |
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| Language | English, Spanish |
| Country | Chile |
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Recent Articles
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Aaron Blank is the president and CEO of Fearey, PRGN's founding member agency in Seattle, WA. Aaron’s laser sharp focus on quality and innovation has allowed the firm to flourish in present-day, while simultaneously remaining true to its renegade roots. Consistently listed in the top five categories of the largest firms in the Seattle area by the Puget Sound Business Journal, Fearey is a generalist firm specializing in public relations, public affairs, digital media crisis/issues management.
Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are easiest to track may not tell you whether you’re having the desired effect. PRGN explored these issues in its 2026 Global Survey on Brand Influence.
Why Health Communications Has Never Mattered More
We are living through an age of wealth when it comes to health information. That sounds like a good thing. And in many ways, it is. Patients are more informed, more curious and more empowered than ever before. People Google their symptoms before they see a doctor. They search Instagram, TikTok, Facebook groups and ChatGPT for answers. They compare experiences with other patients. They ask better questions. They challenge doctors more than ever before.
Conversation Visibility: The New Competitive Advantage in an AI-Driven World
For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something fundamental has changed. Today’s buyers are no longer satisfied with what companies say about themselves. Before they make a decision, they increasingly look for what everyone else is saying. That shift is changing how trust is built.
Competir y ganar: lecciones estratégicas para participar en un premio internacional
En un mundo de comunicación cada vez más globalizado, los premios internacionales se han consolidado como un referente para medir la innovación, la creatividad y el impacto tangible de las agencias. Participar y ganar un premio como el Stevie®, los IPRA, SABRE, o los AMCO en el caso de México, no sólo reconoce la calidad de nuestro trabajo, sino que también ofrece una oportunidad única para analizar, aprender y crecer profesionalmente.
PRGN Elects Frédéric François as President and Announces New Leadership Team
Global network of independent PR agencies sets course for future at Nairobi member conference BRUSSELS/NEW YORK — The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, will welcome a new leadership team at its upcoming member meeting and conference in Nairobi, Kenya, from October 22-24, 2025.
La importancia de un buen plan de CEO Positioning
Los planes de CEO Positioning se han convertido en una herramienta estratégica imprescindible en el entorno empresarial actual. Los principales ejecutivos necesitan proyectar un liderazgo visible, coherente y con propósito.
PRGN to Introduce Influence Insights Survey
The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK / BRUSSELS – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the Public Relations Global Network (PRGN).
Belgium: Your Entry Point to Europe
Business environment in Belgium Belgium offers a favorable business environment characterized by its strategic location in the heart of Europe, excellent infrastructure, and highly skilled workforce. Brussels, Belgium | Photo from SCStock As a founding member of the European Union and host to numerous international organizations, including NATO and the EU headquarters, Belgium enjoys political stability and a robust legal framework conducive to business growth.
PRGN Joins ICCO to Strengthen Voice of Independent PR Consultancies
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations consultancies in shaping the future of the industry. This development comes at a critical moment for the communications profession.