Public Relations Global Network

Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations and a growing demand for authenticity. Today’s customers expect brands to be good corporate citizens, treat employees well, and communicate their values clearly. As a result, brand influence is no longer a communications function alone.

Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in them.

As business owners, we preach the importance of recharging to our teams, yet we often fall short of doing it ourselves. Whether it’s vacation, sabbatical or parental leave, the idea of truly stepping away feels unrealistic. I’ve had to navigate this myself, stepping away from my firm, Peritus PR, for a three-month maternity leave. This wasn’t my first extended time off, but it was the first time I truly disconnected — and it was a transformative experience for me and my team.

Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a unique combination of factors that make Lombardy’s capital a fertile ground for the industry.

Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups.

The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my thoughts on this episode of PRGN Presents about the current challenges and opportunities that the new European regulation on sustainability reporting brings to the (always exciting) field of corporate communications.

Mariusz Pleban is a 50% shareholding partner in OneMulti, the longest-operating PR agency in Poland (since 1990). His expertise encompasses communications strategy, crisis management, and ESG communications, providing strategic consulting to giants like DB Schenker, Xiaomi, Volkswagen and more. Mariusz is also co-founder of InsightOut Lab, creating business and media value through unique research and analytics. He has overseen 100+ industry reports including technology, e-mobility, and real estate.

Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence to target U.S.-based companies and people to support the American division of the Uganda-based organization.

NEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today it has added four new agencies in Taiwan, Spain, Florida and Oregon. The additions raise the number of member agencies in the network to 58, enhancing its ability to serve clients throughout the world. “I am thrilled to welcome four new agencies from Taiwan, Spain, Florida and Oregon,” said Natacha Clarac, PRGN president and general director of Athenora Consulting in Brussels.

Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base.