When No7 launch skincare, people sit up and listen. It has the launch of Protect & Perfect to thank for that: remember back in 2007, when a BBC Horizon programme exploring its innovation sent shoppers queuing at Boots stores around the country? Us, too. Pleasingly, they’ve been met. Today marks the launch of Prime Forever: a new range that combines peptides, antioxidants and high-level UVA protection to help keep skin looking its best, for longer. What's the skincare science in Prime Forever?