Privy Blog

Key takeaways: The SCOTUS tariff ruling invalidates many IEEPA-based tariffs, but refunds require proactive action through CBP and possibly the Court of International Trade. Refund recovery isn’t automatic and may take months or years, with strict deadlines and detailed documentation required. Tariff uncertainty isn’t over, so merchants should adjust pricing, diversify sourcing, and plan for continued policy shifts.

Key Takeaways Your welcome email is your highest-impact send, making it the best chance to introduce your brand, set expectations, and drive a first purchase. High-performing welcome emails combine a warm greeting, a clear brand snapshot, and a strong call to action that guides subscribers to their next step. Brands that use a short welcome series, mobile-friendly design, and tested subject lines consistently turn new subscribers into revenue faster.

Today, we're announcing that Privy has acquired Sendlane, an email and SMS marketing platform known for its hands-on, service-first approach to supporting ecommerce brands. This acquisition builds on Privy's strong growth momentum and advances our long-term vision: to provide growing ecommerce brands with a human-centric alternative in a market that's rapidly consolidating.

Key Takeaways Inbox placement is earned over time through engagement, not guaranteed by opt-in alone. Engagement matters more than send frequency; fewer opened emails beat more ignored ones. Behavior-triggered emails support stronger engagement and better placement. Strong inbox placement reflects long-term trust, consistency, and respect for attention. Inbox placement isn’t what it used to be. But we don’t need to tell you that.

Key Takeaways Using multiple disconnected marketing tools costs ecommerce stores significantly more than just subscription fees. It creates hidden expenses through wasted time, data silos, and operational inefficiencies that compound over time. Fragmented marketing stacks lead to disjointed customer experiences and costly errors when tools fail tp communicate with each other, causing duplicate messages, missed follow-up opportunities, and inconsistent brand messaging across channels.

Key Takeaways Email delivers strong ROI because it compounds over time, not because brands send more messages. The highest-performing programs focused on systems and journeys, not one-off campaigns. Automation became core infrastructure, especially for retention, education, and lifecycle support. Smarter segmentation reduced fatigue and increased long-term value without increasing send volume. Simple, human emails often outperformed heavily designed promotions.

What if your favorite store was offering 25% off TODAY ONLY? Or maybe they're running a flash sale starting right now that you CANNOT miss? You’d want to go check out the sale ASAP, right? That’s the exact feeling your Cyber Monday email subject lines need to incite. If you don’t grab your customers’ attention right off the bat with an eye-catching subject line on Cyber Monday, they aren’t going to open your emails. As a matter of fact, 64% of people report opening an email based on the subject line.

With a full Google Calendar you can add to your account and weekly reminder emails, you'll get constant coaching to help you prepare for Black Friday and beyond. So you never miss a step this holiday season.

Sign up for the Ultimate Black Friday Bundle Offer Here's what we're offering*: Tools: Privy's Bundle Plans will give you everything you need to build your list and send money-making emails & texts. Coaching: Work 1:1 with a Privy coach who will help you set up up your account, launch new campaigns and answer any questions you might have. Training: You'll get access to the Ultimate Black Friday Calendar - the 17-week marketing plan to reach your goals this BFCM.

Choose from a library of pre-built popup templates and start capturing SMS contacts. You'll be able to send this list your product announcements, cart savers, limited-time coupons, and more. Now that you have an SMS list, it's time to write your text messages. For abandoned cart texts, let your customer know you saved their cart. For broadcast texts, send a link to your latest holiday campaign, a limited-time coupon code, or a reminder if a customer hasn't shopped in a while.