Prohibition Blog

Posted on Categories PodcastTags AI, behavioural science, Crisis Communications, customer communications, marketing podcast, Roger Dooley “Their problem isn’t a lack of psychological principles. It’s basic usability issues, user experience, customer experience.” That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company calls him in to sprinkle some behavioural-science dust on its marketing. The customers cannot find the buy button.

"Their problem isn't a lack of psychological principles It's basic usability issues, user experience, customer experience" That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company...

"Their problem isn't a lack of psychological principles It's basic usability issues, user experience, customer experience" That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company...

Posted on Categories Content Marketing, Digital PR, Media Relations, Public RelationsTags Digital PR, Leeds, Leeds Based Pr Agency, leeds based social media agency, public relations, reactive pr When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story. Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England’s World Cup clash with Mexico, sparking conversations across the country.

Posted on Categories Uncategorised As agency social media managers, we’re constantly looking for what actually makes somebody follow a food and drink brand. Most consumers aren’t scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or another snack brand you ‘need’ in your weekly shop. They’re looking for entertainment, connection and something that feels relevant to their everyday lifestyle.

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or... Read More

As agency social media managers, we're constantly looking for what actually makes somebody follow a food and drink brand Most consumers aren't scrolling Instagram looking for another wine company to tell them how crisp their new rosé is, or... Read More

Posted on Categories Content Marketing, Digital Marketing, Public Relations, Social MediaTags Brand, Drinks, drinks PR, electrolytes, marketing, wellness Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist’s shelf. But the brands cutting through in 2026 are doing something different – they’re building products around moments, habits and lifestyles first, then letting the wellness story support it.

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products... Read More

Wellness drinks used to be sold like medicine: functional ingredients, scientific claims and packaging that looked like it belonged on a chemist's shelf But the brands cutting through in 2026 are doing something different - they're building products... Read More