prophet.com

There’s never been more risk to, or opportunity for growth than there is today. Today’s business leaders face a profound intersection of disruptive cultural, technological, political, and economic forces that can upend longstanding business models overnight.

BLOG How clear value stories can position health tech companies to earn greater trust and premium valuation. Healthcare technology companies face a paradox: the market has never been more bullish on the sector — recent research showed that AI-enabled companies now capture 55% of all health tech funding and command a 19% premium on deal size — yet public health tech companies still trade at a meaningful discount to cloud peers, despite roughly 2x the revenue growth and free cash flow margin.

BLOG How clear value stories can position health tech companies to earn greater trust and premium valuation. Every healthcare service and technology company now claims to be AI-powered. What once signaled innovation now reads as category shorthand. According to a recent McKinsey survey, 85 percent of healthcare leaders are now exploring or have adopted generative AI capabilities—making “AI-powered” closer to table stakes than a point of distinction.

BLOG How leading healthcare and technology brands are piloting AI to transform their marketing—and what it takes to do it right. AI isn’t just another tool in the marketer’s toolkit. It’s fundamentally changing how brands understand audiences, create content, and drive growth. Across our recent working sessions with healthcare and health-tech organizations, one truth surfaced consistently: the brands that win with AI won’t be the ones that move fastest, but the ones that move most thoughtfully.

BLOG The most forward-thinking retailers are engineering immersive, multi-faceted platforms that curate commerce, foster human connection, and cultivate culture. For decades, the narrative surrounding physical retail has been one of disruption and decline, a story pitting brick-and-mortar against the digital juggernaut of e-commerce. But this binary view is obsolete.

BLOG As AI transforms content creative, human creativity will remain central to a brand’s distinctiveness and authenticity. AI has moved from the margins of creative work to becoming central to how brands are built, how they communicate, and ultimately compete. AI models have evolved from little more than highly trained toys to equalizing tools that are deeply entrenched in business and leisure.

BLOG Seven insights from our latest Consumer Generation research. Luxury in Germany is becoming less about dreaming big and more about feeling safe. After years of economic instability, global conflict, and social strain, German consumers are recalibrating what “luxury” really means. These insights come from Prophet’s latest Consumer Generation Premium and Luxury Study, based on a survey of 1,000 German consumers spanning Gen Z through Baby Boomers.

BLOG Four areas that shape value creation. Despite growth being the primary rationale behind most M&A deals, too often, transactions close without creating a stronger business. Harvard Business Review estimates that 70–90% of deals fail to realize their intended value. Recent Prophet research offers a useful lens on why. We analyzed the S&P Composite 1500 and identified 179 companies that outperformed their industries by delivering exceptional, sustained growth between 2019 and 2024.

BLOG As Chinese brands expand into the global market, they must move from exporting products to building brands and shaping consumer trends to drive uncommon growth with lasting competitiveness. With the global talent dividend, fast-evolving AI technologies, and reshaping of consumer journeys, Chinese brands have entered a period of accelerated growth on the global stage.

BLOG The shift from optimization to transformation. The consulting landscape is undergoing a fundamental shift. Historically, many of the relationships between an enterprise and a management consulting firm were anchored in efficiency. It was about “optimization”—squeezing more value out of existing assets, cutting costs, and refining legacy processes.