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In fact, in a world with fewer symbols of value and intrinsic quality, brands are more important than ever. But they are harder to build and grow. You don’t need us to tell you about this new era of marketing, or to belabor all the ways technology and eroding trust have cratered the landscape. Less clear is what it means for your brand, and more importantly, what to do about it all. Winning today requires that brands create energy.

The discipline of marketing is ”directing the human desire that leads to economic expansion.” –Edwards D. Jones, Michigan School of Marketing (1902) The discipline of marketing is ”directing the human desire that leads to economic expansion.” –Edwards D. Jones, Michigan School of Marketing (1902) More People. More Often. For More Money. With the dawn of AI driving the most significant shift of the century, modern marketing is more capable than ever before.

Fundamentals still matter. But developing new opportunities requires a brand-new game plan, blending best practices with new ones. Your brand matters more than ever. It’s harder for brands to win. These seven rules are the keys to connection – and uncommon growth. Your brand matters more than ever. It’s harder for brands to win. These seven rules are the keys to connection – and uncommon growth. Marketing is in the middle of its most consequential reset in decades.

BLOG Why enterprise AI-agent strategy depends on flexibility, measurable impact, and owning proprietary workflows. This article was originally published by The Intelligence Record. “You cannot outsource how you do business. LLMs are generalized machines.

BLOG Five Best Practices That Inspire Brand Confidence The global mergers and acquisitions (M&A) sector is rebounding toward a projected $4 trillion in total deal value for 2026—its strongest showing since 2021—megadeals over $5 billion now account for nearly half of all transaction value. And not surprisingly, artificial intelligence is actively reshaping this landscape, particularly in power infrastructure and AI data centers, as traditional software cools.

BLOG Three moves to strengthen the integration journey Bank consolidation continues, driven by cost pressures, regulatory requirements, and modernization demands. Mergers and acquisitions are on the rise, yet while leadership focuses on financial and operational integration, customers judge M&A success by service continuity.

BLOG What 16 conversations revealed about AI, brand, and the job that’s quietly being reinvented. Switzerland is home to a remarkable concentration of globally influential companies, many of which are at the forefront of change. The forces reshaping business today, from AI and shifting customer expectations to growing pressure for measurable growth, are also redefining what marketing leadership looks like.

BLOG Many organizations are discovering that AI cannot scale on top of fragmented systems and legacy ways of working, exposing the need to rethink operating models, governance, and decision-making. As part of our 2026 Catalysts research, we’re exploring how organizations are progressing on their AI journeys through Prophet’s Human-Centered Transformation Model.

BLOG As AI becomes embedded in everyday work, organizations are confronting deeper questions around identity, purpose, and connection in the workplace. As part of our 2026 Catalysts research, we’re exploring how organizations are progressing on their AI journeys through Prophet’s Human-Centered Transformation Model.

BLOG How to distinguish true expertise from a slick pitch. Merger, acquisition, and carve-out activity is growing, which means more leadership teams are making brand decisions whose consequences will outlast the deal itself. Yet when it comes to choosing an M&A partner, many default to the agency playbook: firms present their best work, the room reacts, and a shortlist emerges. That is the first mistake. Any firm on your shortlist can produce good work.