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BLOG Brand relevance now requires more than consumer attention—it depends on Brand Energy. For decades, brand building followed a predictable, linear playbook. Brands bought attention through paid media, controlled the narrative through ‘big moment’ campaigns, and moved consumers down a well-defined funnel. It was a stable, human-managed system where the loudest voice often won, enabling brands to directly and consistently drive relevance.

BLOG The organizations creating the most value from AI are not treating it as a standalone initiative but embedding it into the business strategy and prioritizing outcomes over activity. Evaluating AI Through a Human-Centered Lens As part of our 2026 Catalysts research, we’re exploring how organizations are progressing on their AI journeys through Prophet’s Human-Centered Transformation Model.

BLOG Four generations, six opportunities for the premium travel market In a world that feels constantly in crisis mode, premium and luxury consumers are looking for far more than a destination. What matters most today is stability, mental relief and, paradoxically, a renewed desire for simplicity and freedom from complexity, a notion that long seemed outdated in the luxury segment.

BLOG Beyond AI experimentation, the organizations pulling ahead won’t simply have the best technology, but the leaders who can navigate uncertainty and align teams across the enterprise. For the past two years, organizations have been racing to adopt AI. Teams have experimented with pilots, automated workflows, tested use cases, and launched innovation initiatives at unprecedented speed.

BLOG What everyone was talking about at Cannes Lions this year. Walking into Cannes Lions this year, I expected every conversation to revolve around AI. In one sense, it did. Whether I was listening to Tiffany Rolfe and Nick Pringle at R/GA, Carla Hassan at JPMorgan Chase, Patrick O’Keefe at e.l.f. Beauty, Mark Kirkham at PepsiCo, leaders from McLaren Racing, Mars, SharkNinja, or the CMO Accelerator, AI found its way into nearly every session.

There’s never been more risk to, or opportunity for growth than there is today. Today’s business leaders face a profound intersection of disruptive cultural, technological, political, and economic forces that can upend longstanding business models overnight.

BLOG How clear value stories can position health tech companies to earn greater trust and premium valuation. Healthcare technology companies face a paradox: the market has never been more bullish on the sector — recent research showed that AI-enabled companies now capture 55% of all health tech funding and command a 19% premium on deal size — yet public health tech companies still trade at a meaningful discount to cloud peers, despite roughly 2x the revenue growth and free cash flow margin.

BLOG How clear value stories can position health tech companies to earn greater trust and premium valuation. Every healthcare service and technology company now claims to be AI-powered. What once signaled innovation now reads as category shorthand. According to a recent McKinsey survey, 85 percent of healthcare leaders are now exploring or have adopted generative AI capabilities—making “AI-powered” closer to table stakes than a point of distinction.