Props.co
Online/Digital
Props is the first holistic creator marketing platform helping brands marshal the power and reach of authentic, independent storytellers.
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Media Outlet details
| Scope | Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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Recent Articles
Search ArticlesAshley Villanueva — Team | Props
Content Designer Ashley is a Content Designer at Props with 7+ years of experience creating bold, brand-driven work across entertainment, hospitality, media, and beauty. She studied Illustration at Parsons School of Design and has worked with clients including By Kind, Prospect Park Alliance, TEDxCUNY, Netflix, Hulu, HBO, and Apple TV. Her work spans graphic design, animation, motion graphics, and digital content, allowing her to experiment across different mediums and styles.
Hiring: Content Operations Associate
Content Operations Associate Location: New York, NY Employment Type: Full-time Schedule: Hybrid, three days per week in office Level: Entry-level Reports to: Senior Director, Content & Creators Props is a creator marketing platform built for performance. We partner with expert-level creators to develop meaningful, story-driven content for brands, then amplify that content through paid media. Our approach combines creator authenticity, strategic content development, and measurable performance.
Creator Marketing for CPG Brands
A worked example: Yerba Madre in Texas Yerba Madre, a challenger in the "better energy" category, worked with Props to build a repeatable city-velocity model across Dallas, Austin, and Houston — measured from the outset by SPINS and Tracksuit. During the one-month flight, SPINS recorded the retail outcome and Tracksuit recorded the brand outcome, independently.
How CPG Brands Drive Retail Sales With Creators
For a CPG brand, the question was never whether creators drive reach. It's whether creators move product off the shelf. In Texas, Yerba Madre's did — retail sales up 33.6% year over year during the Props flight, with no added discounting, and no other paid media except Props. - Megan Matera, Senior Director, Props Media Platform Most creator programs are measured by impressions and engagement — numbers that never map to shelf velocity or distribution.
Hiring: Performance Marketing Manager, Client Success
Performance Marketing Manager, Client Success Location: NYC, Flatiron District Reports to: Associate Director, Client Success / MD The Performance Marketing Manager of Client Success will own the day-to-day communication, media strategy analysis, and go-to-market campaign briefs for a portfolio of client accounts, ensuring exceptional partnership, communication, and delivery across all campaigns.
Lower your CAC with stories people actually trust
Real Stories. Unreal Results.™ Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
From Chaos to Control: In 2026, Smart Brands Are Turning Influencer Posts into a Unified Media System
Influencer marketing is increasingly under scrutiny. Budgets are larger. Expectations are higher. And patience is thinner. CFOs want proof. CMOs want predictability. Growth teams want efficiency. And yet influencers are still bragging about “likes” and “earned media value,” or hoping to prove their worth with affiliate codes.
Omotola Mujota - Meet the Props Team
Performance Marketing Manager Omotola Mujota is a Performance Marketing Manager who joined the Props team in June 2026. Omotola graduated from New York University with a Bachelor of Arts in Psychology, with dual minors in Africana Studies and Communicative Sciences and Disorders.
Shayda Niksefat - Meet the Props Team | Props
Content Associate Shayda is a content associate at Props, joining the team in May of 2026. Before Props, Shayda worked as a freelance content specialist running UGC campaigns and creating content for CPG brands like alice, BEHAVE, Little Spoons, and more! In 2024, Shayda graduated fromVanderbilt University with a B.S. in Human and Organizational Development and a minor in Data Science.
Hiring: Director / VP Business Development
Location: NYC, Flatiron District Reports to: CCO, CEO Props turns creator marketing into a performance channel for brands. Instead of “chasing likes” and distributing affiliate codes, we lower CACs and deliver other critical business outcomes for our clients – all in a way that’s scalable, reliable, measurable, and results-driving.