ProVideo Coalition

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now XREAL opens U.S. sales of X By XREAL a01+, bringing big-screen AR glasses to more people for $299. It’s your own private big screen usable anywhere, when paired with your smartphone or laptop.. Created to bring big-screen AR entertainment to a wider, more mainstream audience, the XBX a01+ delivers a virtual screen equivalent to 147 inches at 4 meters.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now For framerate/cadence purists, there is much more to keep in mind than you may have thought. In several prior articles and reviews, I have emphasized the importance of choosing a monitor (or TV set) that is multistandard, or at least multi-framerate.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now 2D House, one of Ontario’s premier professional motion equipment providers announces it is the first rental house in North America to receive the new ZEISS Aatma lens set. The first ZEISS Aatma lenses that arrived to 2D House, in early June 2026, went immediately out on a rental, suggesting the new glass is going to be a popular choice.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now Blackmagic Camera for Android 3.4 is now available, adding 4K HDMI output with audio, camera control from the companion app for WearOS and remote control via REST API. With the newest update, version 3.4, Android phones running Blackmagic Camera can now be used in more flexible production workflows.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now New tools in Final Cut Pro 12.3 The big three editing apps (Final Cut Pro, Premiere, Resolve) all copy features from one another, sooner or later.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now The 2027 edition of the Sony Future Filmmaker Awards is open for submissions and free for all to enter. The deadline for entries to the 2027 Awards is December 15, 2026. For the 2027 edition, the Sony Future Filmmaker Awards introduces the Immersive category, welcoming short films with immersive formats including 3D, 180°, and 360° video.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now Tamron announced the launch of the 12-20mm F2.8 , a fast-aperture ultra wide-angle zoom lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras. The Tamron 12-20mm F2.8 features a compact and lightweight design paired with comprehensive control features to meet professional demands in a lens for astrophotography.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now Viltrox announced the launch of its AF 26mm F2.8 EVO, a compact full-frame autofocus pancake lens, ideal for anything from street photography to architecture. The new is AF 26mm F2.8 EVO from Viltrox is a durable, full-frame E/Z Mount lens with dual control rings designed for the portability needs of everyday photography.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now Fujifilm announces new firmware and firmware roadmap for GFX ETERNA 55 to offer clarity on what users can expect for future firmware versions of its filmmaking camera. The new firmware version now released, v1.10, for GFX ETERNA 55, expands the possibilities for creative work and further enhances expressive capabilities.

Filmmakers go-to destination for pre-production, production & post production equipment! Shop Now Sony Electronics’ current roster of high-performance, intuitive cameras reflects a commitment to meeting today’s production demands while paving the way for future innovation. In an era where premium visual standards are non-negotiable, Sony’s implementation of AI and automated features removes technical friction, democratizing high-end production across a broad range of users and industries.