Publitek
Online/Digital
Publitek is a B2B tech marketing agency working with over 120 clients around the world, many in highly technical markets. Our 80-strong team speak 18 languages and are located in eight countries across Asia, Europe and North America.
We deliver integrated marketing and PR campaigns based on well-crafted strategies, expert creative content, and cost-effective delivery using the best mix of channels. We measure and analyze throughout the process to optimize results.
WHY WE'RE DIFFERENT
Publitek’s founders and content team are engineers or technologists, which means that we really understand technology buyers. We know what they value and how they find products and services. We’ll quickly understand your business too, saving you time and effort throughout our partnership.
Our technical team is complemented by creative marketing and PR specialists who produce outstandingly effective campaigns, including the deeply technical content that often challenges other agencies. Source
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Media Outlet details
| Scope | Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesThe intersection of AI and mental health in the workplace
AI is inescapable, and examining its intersection with mental health can feel divisive. Early adopters experience clear gains: improved efficiency and more time for complex, meaningful work. But mainstream headlines tell a different story, fuelling the fear that AI will replace human workers. This growing anxiety is shaping how employees experience work, raising an important question: how can AI and humans work together without negatively impacting mental wellbeing in the process?
AI in Marketing: From Data Automation to Strategic Differentiation
The marketing landscape must be fluid and easily adaptable to change with the rapid technology advancements of new platforms, digitalisation and emerging tools such as artificial intelligence (AI). Long gone are the days of AI being just a buzzword, it’s now a fundamental tool in driving business operations and informing strategies.
An exciting new twist in the Publitek story - Publitek | Innovative marketing for B2B tech companies
The Publitek brand has always been synonymous with strategic communications for engineering companies in deeply technical fields, primarily electronics and industrial automation. We’ve built a reputation as the global leader, previously bringing four specialist firms together under one brand and, in recent years, fully integrating our teams and service offerings globally, and building a culture we’re genuinely proud of. Sounds good, doesn’t it?
Leading the Charge: Women in Tech Journalism Shaping the Electronics Media
As communications professionals, we regularly collaborate with editors, reporters, and freelance writers. It is commonly observed that most of the engineers and engineering managers in the electronics industry are men. Still, it is also worth noting that the majority of the trade press is also male. Women are better represented in engineering and electronics publishing than 20 years ago. That said, more progress could be made toward balancing gender representation in both professions.
Publitek Connect: Giving Deep Tech a Voice
In the deep tech space, communicating complexity clearly – and credibly – is more challenging than ever. As technologies advance, buyer journeys fragment, and global markets become more nuanced, B2B marketers and the trade media alike are under increasing pressure to deliver content that resonates, informs, and drives innovation.
A New Chapter for Connect: Strengthening the Voices Behind Deep Tech
In the deep tech space, communicating complexity clearly – and credibly – is more challenging than ever. As technologies advance, buyer journeys fragment, and global markets become more nuanced, B2B marketers and editors alike are under increasing pressure to deliver content that resonates, informs, and drives value.
How Engineers Use Social Media in 2025: Adapting to a Changing Digital Landscape
Social media never stands still. Platforms evolve, new contenders emerge, and audience behavior shifts. Two years ago, we explored the rapidly changing social media landscape, focusing on Twitter’s transformation into X, the rise of Threads, and the changing roles of established networks. Now, in 2025, the landscape has continued to shift.
IWD 2025: Debating female participation and leadership in the engineering industry
It’s not lost on me that, although only separated by a few days, World Engineering Day (4th March) and International Women’s Day (8th March) are still worlds apart. Later this week (6th March), to mark International Women’s Day, the UK House of Lords is holding a debate focused on the steps being taken to promote women’s participation and leadership in science and technology. This is such an important subject when you look at the data.
Why PR Is Critical for Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great brand awareness and even as a source of website traffic. According to SEOClarity, B2B companies can expect to see up to 30% of referral traffic coming from ChatGPT.
Beyond Clicks: Crafting a Brand Narrative for
When marketing budgets are lucky to make it to the end of the year intact, it can be tempting to focus that precious pot of money on shorter-term tactics, the instant and immediate performance marketing that’s easily measured and justifiable. But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore. Buyers in the B2B tech space are busy people who are blitzed by marketing messages.