We live in grey times, not black and white. Grey walls, grey furniture, grey minds. A post-truth era forced upon us by those with a vested interest in avoiding the existence of the objective. Words couched in ambiguity for fear of upsetting potential customers, because that is all any of us are now. Customers, consumers. Not artists, photographers or communicators. Just... people who buy. It extends out from our screens into our lives, this lie of the content creator, the influencer. I am neither.