The first several times I brought up the word brand to my authors, I was met with hesitation, confliction, embarrassment, and even sometimes disgust. No one wanted to think of their life’s work in those kinds of shorthand, commercialized terms. However, we live in an age of algorithms, SEO, metadata, and sales track. Even for the most literary books, publishers care very much about these things, and they will think about your work that way, even if you don’t.