Random Acts of Pastel

Blog
Hello! I’m Alyssa, and I’m the blogger behind Random Acts of Pastel. Random Acts of Pastel (or RAOP for short) started out as a street art concept that I came up with to make the world around me a happier place. I was fresh out of Journalism school, and already feeling jaded by the click-driven, advertising-fuelled industry. I was blocked, stuck, and totally unable to move forward, and finding inspiration in Toronto felt next to impossible In search of a new creative outlet, I decided to paint everyday objects around my city pastel colours to brighten things up a bit, to do away with all the grey and gloom. After a few pink fire hydrants, I switched my Instagram name over from a personal account to RAOP, and from that moment on I was “pastel hunting”. Over the years RAOP has grown from a fun personal project that treasures delight and celebrates everyday magic, to a lifestyle brand that strives to do the same. In 2019 I decided to change the narrative of my story, becoming a single mom by choice to my daughter Summer Honey Rose. Though motherhood has taken a front row seat in my world since then, this space also continues to focus on fashion, beauty, and design. RAOP puts the party in your daily routine! Source

Media Outlet details

Scope Local
Language English
Country Canada
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