For such a classic cocktail, Martinis couldn’t be more “2026.” They’re chic and Instagrammable, tasty and customizable, and, well, boozy. The cocktail has an on-again-off-again relationship with American palates, falling in and out of favor over the course of its history. But as consumers today look for quick and cost-effective ways to get a buzz, the Martini has once again met the desires of contemporary drinkers.