Research World

When 92% of fans support a player’s right to come out, why would only 15% encourage him? Bolt’s research uncovers the forces behind stated acceptance.

We all know — or should know — the importance of wealth investment, which also applies to retirement savings. But what if we are talking about investing in order to develop a sound diversification strategy? Here, we are not talking about investing in diversification itself, but rather about investing in the strategy required to achieve effective diversification.

Global Account Director & Business Partner at NielsenIQ IKEA and NielsenIQ moved IKEA’s global brand tracker from KPI reporting to business decisions. Read the preview, then hear the Brand Pulse story at Esomar Congress 2026 on 2 September.

Most organisations have more data than ever before, yet many still struggle to turn that data into better decisions. Brand tracking is often part of the problem. Too frequently, trackers become reporting machines that generate KPI dashboards without changing business actions. At Esomar Congress 2026, IKEA and NielsenIQ will share how they challenged this paradigm by transforming IKEA's global brand tracker from a measurement tool into a strategic decision system spanning more than 60 markets.

Marketing Director at Human8 Research teams can now build interactive apps without code. Human8 presents vibe coding as a tool for insight activation. Read how the approach can support empathy and action, and what participants will build at Esomar Congress 2026.

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Global Product Manager – Synthetic Product Testing at Ipsos Ipsos and Barilla put synthetic product testing to an empirical test. Across 260 validations, it matched human-sample decisions in 92% of cases and helped Barilla reject a risky Ragù recipe change. Read the paper for the method, value, and limits.

Director of Innovation Transformative Research at Ipsos Ipsos and Barilla put synthetic product testing to an empirical test. Across 260 validations, it matched human-sample decisions in 92% of cases and helped Barilla reject a risky Ragù recipe change. Read the paper for the method, value, and limits.

Scott Percival and Drago Djourov are presenting “Not Another Gen Z Brief” at Esomar’s Global Congress at 09:05 on 3rd Sept at stage 3 (Core). Here’s a preview of what you can expect to hear.