This study aims to provide empirical insight into the efficiency of major pure-play internet banks in South Korea, Japan and China (that is, KakaoBank, K Bank, Sony Bank, Jibun Bank andWeBank).We employed the data envelopment analysis model and adopted a profit-oriented approach to measuring the efficiency of the banks between 2017 and 2020. In addition, we ran fixed cross-section regression to measure the relationship between net profit and the input and output variables.