Saucony is one of the world's oldest running shoe brands. Founded in 1898, it takes its name from Saucony Creek that flowed beside the company's original factory and still inspires the river-and-boulders logo. The brand was at the forefront of the 1970s running boom, and has been continuously innovating, experimenting with midsole compounds and designs that have made it one of the most resilient running shoe brands.