SalesTech Star

New integration combines Wunderkind’s behavioral intent signals and AI decisioning with Cordial’s cross-channel messaging platform and AI-native CDP, enabling brands to recognize more shoppers, trigger individually relevant experiences, and increase revenue from every message.

Nuvini Strengthens Board Expertise with the Appointment of Marco Leone, Former Head of Micro Focus in Latin America Nuvini Group Limited (Nasdaq: NVNI) (“Nuvini” or the “Company”), a leading acquirer and operator of profitable business-to-business (B2B) software companies across Latin America and emerging markets, today announced the re-appointment of Marco Aurélio Leone Fernandes to its Board of Directors as an independent director, effective July 27, 2026.

New Firmable MCP brings GTM data, CRM context, and buyer intent into Claude, ChatGPT, Cursor, and more. Firmable, the AI-native B2B sales platform, launched its Model Context Protocol (MCP) server, giving revenue teams the ability to run go-to-market activity directly from the AI tools they already use. The Firmable MCP is available now through Firmable Connect, a new hub at https://connect.firmable.ai that brings together MCP, webhooks, native CRM integrations, and API access in one place.

Indicium AI has announced the appointment of Jacob Parsons as Global Chief Executive Officer. Jacob will lead delivery of the company’s global strategy, with a particular focus on building the business in the United States, the single biggest growth opportunity for the company as enterprises across every industry race to put frontier AI into production. “Enterprise AI is transforming every industry.

o9 Solutions, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its groundbreaking, AI-powered Digital Brain platform, announced that it has advanced as a Leader in the 2026 Nucleus Research Enterprise Supply Chain Planning (SCP) Technology Value Matrix.

Seasoned legal executive joins as company accelerates purchase intelligence strategy Cardlytics Inc. announced the appointment of Chris Cheng as Chief Legal Officer, effective August 3, 2026. Cheng will serve on the Leadership Team and oversee Cardlytics Legal and Compliance organization.

Zig.ai announced Enterprise Forward Deployment, an engineer-embedded program that places a forward-deployed Zig engineer inside each customer account to unify fragmented revenue data, build a single knowledge graph, and demonstrates measurable sales impact.

TrustedSite, the earned certification program that helps online businesses prove they are safe and legitimate, announced that its trust badge app has earned Built for Shopify status, Shopify’s highest standard for apps in its ecosystem. Shopify sets a high bar for the apps that earn Built for Shopify status, and we set one for the sites that earn our badge. Built for Shopify is granted to apps that meet Shopify’s highest bar for design, speed, and reliability inside the Shopify admin.

Dynatrace , the leading AI-powered observability platform, announced the appointment of Chandu Thota to its Board of Directors effective July 27, 2026. Mr. Thota brings more than 20 years of experience building and scaling technology platforms at the intersection of AI, cloud infrastructure, and enterprise software at leading technology companies, including Google and Microsoft.

E-commerce sites spoon-feed shoppers with myriad data to aid buying decisions through comparisons, reviews, and filters. In the physical store, the products are physically present, but the intelligence required to evaluate them is often much more challenging. This is referred to as the guidance gap in our report, When Online Expectations Enter the Physical Store. When looking at in-store shopping, this gap is not just a psychological hurdle for the customer.